Consumables
High-end packaging to switch to new Ensocoat
Monday 01. February 2010 - Stora Enso is launching new Ensocoat board for high-end packaging. The board is produced according to a new recipe that provides improved whiteness, brightness, smoothness and unique printability on both the top and reverse side. With its effective surface for various finishing effects, new Ensocoat is intended for the most demanding brands and applications.
“The development of new Ensocoat shows our strengthened focus and dedication to the highest end of packaging, such as cosmetics, perfumes and exclusive chocolate, wine and spirit brands. Ensocoat used to be the challenger in these segments, but now we are reaching for the top,” says Hervé Vue, Sales Director France, Stora Enso Carton Board. “In a tough economic situation, brand owners are looking for options. We have responded to this demand by putting all our effort into the development of new Ensocoat. We are pleased with the results and enthusiastic to be going to the market with the product.”
Extensive trials ensure constant quality
The development project for new Ensocoat started in early 2009. “We carried out several trial production runs on the board machine at Imatra Mills to achieve the desired board profile and consistently high quality from batch to batch. In parallel with the production trials, we conducted printing trials in close cooperation with leading high-end package converters. The results and the customers’ comments have been solely positive,” says Ari Tanninen, Market Support Manager, Stora Enso Carton Board, Finland.
The development project focused both on the visual appearance of the board as well as packaging performance. Optical properties have been improved, including whiteness, brightness and a bluer shade. The new Ensocoat offers the best reverse-side smoothness and whiteness available in the market.
Ensocoat 2S replaces Ensogloss
Besides the quality upgrade, Stora Enso is developing its brand portfolio by introducing Ensocoat 2S instead of the former Ensogloss. “Ensocoat 2S has all the same advantages as the new Ensocoat but on both sides,” Hervé Vue says.
The product launches are backed up by an extensive marketing campaign. “We are introducing a new logo for Ensocoat, and the images have been taken by the world-renowned photographer Andrea Klarin. Anyone who deals with design and branding should have a look at the website www.storaenso.com/ensocoat,” encourages Hervé Vue.
The new Ensocoat will be presented at the PCD exhibition in Paris January 26-27 and shortly after at ProSweets Cologne 2010. Stora Enso will also participate in Luxe Pack 2010, October 20-22 in Monaco.