Newspaper & Mailroom
Asian Newspaper Success Showcased at Advertising Conference
Monday 01. February 2010 - Geoff Tan, the Senior Vice President and Head of Strategic Marketing for Singapore Press Holdings, has joined the programme for the World Newspaper Advertising Conference, to be held on 4 and 5 March next in Copenhagen, Denmark.
Mr Tan, who worked with three advertising agencies before his 23-year career with Singapores leading publisher, is known for championing creative and unusual advertising options in newspapers. Hell share his views at the 20th annual Newspaper Advertising Conference gathering, which draws publishers and advertising directors from around the globe.
Full details of the conference, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), can be found at www.wan-press.org/advertising2010.
At Singapore Press Holdings, Mr Tan directed the launch of Singapores leading afternoon tabloid, The New Paper, and led the advertising and promotions arm of the marketing division to help increase revenues for 17 newspaper titles in the banking/finance, property, retail, fashion/beauty, fast moving consumer goods and IT industry categories.
His current responsibilities include new business modelling, formulating innovative sales initiatives, and “evangelising” SPHs integrated media ideology to advertisers, agencies and consumers. Mr Tan is a laureate of the prestigious Marketer of the Year award from PANPA, the Pacific Area Newspaper Publishers Association.
Other confirmed speakers include:
Adam Smith, the Futures Director at Group M, the combined media planning and buying operation owned by Sir Martin Sorrells WPP group, who will focus on the advertising intentions of major brand advertisers and agencies.
Jan Rezab, a leading expert on mobile advertising, mobile marketing and brand placement and founder of HungryMobile, which specializes in mobile research, strategic product planning and mobile application development. He will provide some of the growing number of stories of newspaper money making in mobile.
Roman Gallo, the founder of one of the most talked about hyper-local newspaper projects in the world, the Nase Adresa in the Czech Republic, which pioneered the “newscafe” concept in which newspaper staff are deployed in cafes to stay close to their readers.
Michael Paustian, the Deputy Editor-in-chief of Bild, Europes largest newspaper, which is a leader in user-generated content, and user-generated advertising strategies. Bild has created an advertising portal on bild.de where users upload, manage and pay for their own advertisements. Mr Paustians presentation will examine the advertising portal, “Bild Dir Deine Werbung”, which was launched with Germanys biggest pitch in advertising history.
Belinda Beeftink, Associate Director for Media Research at the Institute of Practitioners in Advertising (IPA), who will present Locally Connected, the worlds first online, integrated print and digital audience measurement tool. She will be joined in a session on audience measurement by Matthew Dodd, Vice President, Research and Analytics for Nielsen Onlines EMEA.
Christian Lynnelist, Marketing Director for SAS Scandinavian Airlines, who will provide an international brand advertisers perspective.
Annelies Van Den Belt, Group CEO of Russian-based SUP Fabrik, an online media company that includes an online sales house which sells both Russian and foreign media sites including Yahoo, the BBC, and a number of newspaper sites. Ms Van Den Belt, who is the former digital media director for News International and new media director for the Telegraph Group in the UK, will participate in a session that provides an economic outlook for advertising, and will also co-chair the conference.
Moritz Wuttke, CEO and Founder of NextMediaInitiatives, based in China and Switzerland, and the former CEO for Publicitas in Asia and China, whose presentation will focus on the impact of Google and Yahoo on the online advertising market and what publishers can do to increase their online ad revenues.
Ross Biggam, the Director General of the Association of Commercial Television in Europe (ACT), who will present lessons and advertising strategies from the television industry as it undergoes transformation in the multimedia age.
John Bradshaw, CEO of MFA in the United Kingdom and Portugal, which provides digital services to newspaper groups, who will examine hyper-local and social network advertising opportunities.
Mark Rix, CEO of Associated Newspapers Dubai subsidiary, Catchpole Communications, the publisher of 7 Days, and former Managing Director of MEN Media Ltd. in the United Kingdom, who will take part in a training and development panel discussion. Other panellists include Lynn Cunningham, Human Resources Director of Telegraph Media Group, Eamonn Byrne, Business Director at WAN-IFRA, Mr Paustian, and Ms Van Den Belt.
Martha Stone, Director of the WAN-IFRA Shaping the Future of the Newspaper Project, who will present her research on what makes the best advertising departments successful. She will also present a special report on the best practices of WAN-IFRAs 18,000 members worldwide in a global scoop and presentation of The Virtual – Worlds Best Advertising Department.
Plus more speakers to be announced. Please consult www.wan-press.org/advertising2010 for the evolving conference programme.