Prepress
Pitney Bowes Business Insight Customer BECU Wins Ventana Research 2009 Leadership Award
Thursday 14. January 2010 - Largest Credit Union in Washington State Recognized for Exemplary Use of Location Intelligence Technology to Improve Operations and Business Decision Making
Pitney Bowes Business Insight (PBBI), the leading global provider of data quality and location intelligence solutions, today announced that its customer BECU received a Ventana Research 2009 Leadership Award in the Location Intelligence category. The award recognizes the $8 billion credit union for leveraging Pitney Bowes Business Insight data integration and location intelligence solutions for exceptional member service and optimized marketing and site selection practices.
“The Leadership Awards honor organizations of all sizes and industries from across the world that have distinguished themselves in their approach to improving their performance,” said Mark Smith, CEO and EVP Research, Ventana Research. “The nominations this year were among the finest we have seen and both winners and finalists are to be congratulated for the superior work they have done to accelerate their organizations growth and improve their competitiveness.”
“We are honored to be recognized for our business leadership through the use of location intelligence technology,” said Calvin Bierley, market research analyst at BECU. “Pitney Bowes Business Insights data integration and location intelligence capabilities have enabled us to implement more effective market and member growth strategies. In particular, we have used the technology as the basis for confident decisions on where and when to open 10 new branch locations.”
“BECU demonstrates the power of integrating location intelligence into business processes,” said Christopher Mossey, managing director, financial services at Pitney Bowes Business Insight. “In collaboration with Pitney Bowes Business Insight, BECU has equipped its staff with real-time access to comprehensive member records for enhanced customer service. This clean customer data then feeds into Pitney Bowes Business Insight predictive models, which helps BECU accurately view and analyze the historical performance and future projected growth of its target market areas. In turn, the credit union can make more informed decisions regarding marketing spend and new site locations to maximize market potential.”
The Ventana Research 2009 Leadership Awards recognize individuals and organizations that have successfully used information and technology best practices to advance business and IT management and improve their performance. The Leadership Awards are judged by the industry analysts at Ventana Research and entrees are evaluated on the organizations use of people, processes, information and technology, best practices developed and the projects business impact.