Finishing & Screen Printing
UPP in Abu Dhabi Extends Its Three Newspaper Inserting Lines with a ValueLiner Card Gluer
Tuesday 10. November 2009 - Attractive Advertising Opportunities on Newspaper Products
As well as commissioning a third SLS3000 newspaper inserting system from Muller Martini, United Printing and Publishing in Abu Dhabi, is also getting ready to add a ValueLiner to its collection by the end of this year. The new card gluer from Muller Martini offers UPP some attractive opportunities for advertising on the front and back pages of newspaper products.
The ValueLiner will increase UPP’s flexibility for publisher marketing, and promises the organization an attractive ROI as well as additional added value in the mailroom. The “eye-catcher” effect on the front or back page of a newspaper, generates high response rates and makes this form of advertising extremely attractive to advertisers. UPP also benefits from the fact that the ValueLiner can be integrated into an SLS3000 inserting line as a component of the modular mailroom concept from Muller Martini.
In 2007, Abu Dhabi’s biggest newspaper publisher – producer of the Arabic newspaper “Al Ittihad” and the new English-language daily “The National” – opted for a Muller Martini solution as a replacement for its existing newspaper mailroom. In addition to five NewsGrip-A lines, UPP also selected two SLS3000 inserting systems, five PrintStack CN-80 stackers with TABA (automatic top-sheet applicator), one ramp system and one labelling system, as well as the Mailroom Production Control (MPC) system.
With a third SLS3000, UPP can produce from three folder deliveries at the same time (two from the KBA printing press and one from the Manugraph Highline). Thanks to gate solutions in the NewsGrip-A lines, the main sections from both KBA folder deliveries can be added to all three SLS3000 lines. Two SLS3000s can be operated from the Manugraph Highline. By commissioning a third inserting system, UPP will cut production times and boost flexibility, while also optimizing back-up processes.
In addition to the mailroom, UPP also invested in a Muller Martini press delivery system two years ago – with a Floorveyor conveyor, a Compacto rotary trimmer and a Forte stacker.