Packaging
A concentrated fragrance package
Friday 30. October 2009 - Spherical shape, cube - or both? Gerresheimer exhibits the astonishing new 'Springfield' flacon from Puig
Gripping synthesis of the new and the familiar
An innovative spirit and love of product design are two of the virtues with which the Spaniard Antonio Puig established an ever more original profile for the company he founded in 1914. Even ninety-five years later they characterize brands with which Puig developed into one of the most globally important perfumery and beauty houses. One of them is ‘Springfield’: Gerresheimer exhibits the astonishing fine glass design for the new feminine fragrance at Luxe Pack Monaco (October 21 – 23, 2009, Halle Ravel, Booth RC 20).
It is hard to say whether this beautiful clear-glass flacon is classic rather than modern, elegant rather than pretty – the very question whether it is inspired by a cube shape rather than a sphere cannot be answered in a word. It simply combines everything, spellbinding the eye with its curiously gripping synthesis of the new and the familiar, a synthesis whose effect becomes all the stronger here the longer it is observed. For Burkhard Lingenberg, who as Director of Marketing and Communication for the Gerresheimer Group for many years appreciates innovative design, this creation is of the highest quality. “At first glance sympathetic and apparently unspec¬tacular – then simply spellbinding: this flacon marks the successful realization of a major feat.”
Sympathy is aroused by the glass object simply through its condensed appearance. The concentrated fragrance package stands on a relatively small circular base and expands from here in four directions along gentle lines as if it would really prefer to be a cube shape. In actual fact it has four sides – three of these with a marked convex curvature which again make it tend towards a spherical shape. Only the front displays a consistent cut, producing a circular perpendicular surface. In the shoulder area everything merges together again finally in a short round neck.
With a cylindrically shaped closure which looks like combed silver, a rust-red label in the style of a fine paper cover on confectionery and a delicate original tint of old rose, the décor agrees in every detail: a really precious little jewel.