Prepress

KODAK Unified Workflow Solutions Streamline Efficiencies at Rock Communications and Colorfx

Wednesday 28. October 2009 - When Rock Communications, Ltd. of Newton, Iowa, acquired Colorfx, Inc. of Des Moines, Iowa, in 2007, the two commercial printers combined to create a Midwest marketing powerhouse with more diversified revenue and broader capabilities.

The combined company has more than 500 employees. Since the acquisition, the two companies rely on KODAK Unified Print Workflow Solutions for prepress operations. With the recent installation of the KODAK PRINERGY Workflow System and KODAK INSITE Solutions family of products, the two companies are poised to drive productivity and boost efficiencies like never before. And less time spent on prepress production means more time making life easier for their customers, from simplifying day-to-day operations to saving time throughout the approval process.

“Growing our business starts with streamlining our prepress operations,” said Mike Morlan, Director Corporate Premedia, Rock Communications/Colorfx. “That’s where Kodak comes in. Bottom line, INSITE Software is going to fundamentally change the way we interact with our customers, from remote proofing to JDF-driven Rules Based Automation. By streamlining our processes, we can focus on what’s really important—our customers. And in the end, that means a more productive and profitable bottom line.”

Rock Communications/Colorfx relies on the KODAK INSITE Solutions family of products, including the KODAK INSITE Prepress Portal System, a Web portal into the KODAK PRINERGY Workflow System that streamlines job submission, job status tracking, and remote content proofing or approval. Rock Communications/Colorfx selected the solution due to its online collaborative environment and flexible project organizational structure.

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