Workflow
The Hindu new ppi Media customer
Tuesday 13. October 2009 - Contract signed at the IFRA Expo 2009
On October 12, 2009, Kasturi & Sons Ltd. (The Hindu) commissioned ppi Media, a subsidiary of manroland AG, at the IFRA Expo 2009 to automate its newspaper production. The contract includes the installation of the PlanPag software for production planning as well as AdPag for the pagination of classified pages and AdMan for ad production. ppi’s solutions will be integrated in the CCI Newsdesk editorial system, the ad order entry system developed by The Hindu itself, and IBM’s Nica Content Management System.
Both the high degree of automation in newspaper production using ppi Media’s software as well as the companys many years of experience on the Indian market were important reasons for The Hindu to place this order with the German company. Furthermore, ppis expertise in integrating other suppliers’ products enables such projects to be carried out in a quick and uncomplicated manner. Installation and integration of these ppi systems at The Hindu will begin in the second quarter of 2010 and end on schedule by the end of 2010.
Strengthening and expanding the market position
The Hindu is using these new ppi solutions to pursue very ambitious targets: it is among the 50 largest daily newspapers in the world. On a national level, The Hindu takes second place among the English-language daily newspapers. “We want to strengthen our position on the market and expand. Cutting-edge production and a high degree of automation are the basic requirements for achieving this objective,” said K. Balaji, Director at Kasturi & Sons Ltd.
For ppi Media, this order is an important step into the Indian newspaper market. “We’re very pleased about The Hindu’s decision in favor of more automation, highest quality and ppi Media,” said Norbert Ohl, COO of ppi Media, during the signing of the contract in Vienna.
About The Hindu
The Hindu was founded in 1878. With a circulation of 1.4 million and a range of 4.6 million readers, it is the second largest English-language daily newspaper in India. It is published by Kasturi & Sons Ltd. Another example of the publishers success is “Business Line”, which is the no. 2 financial daily in India.
For years, The Hindu has been setting high standards in the printing industry: its editions are regarded as benchmarks for high-quality print in India, its journalistic work as reputable, authentic and credible.
The Hindu, with its headquarters in Chennai (formerly Madras) employs 3,500 people. The daily newspaper is produced at 13 locations on a total of 15 presses.