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KODAK MARKETMOVER MSP Solutions Webinar Series to Help Print Service Providers Transition to Marketing Service Providers while Maximizing their ROI

Friday 18. September 2009 - A free monthly webinar series that launches this month will provide print service providers (PSP) insight and information about transforming their business into a marketing service provider (MSP).

Offered through the KODAK MARKETMOVER Business Development Services program, the webinar series will help simplify the transition by providing perspective and instruction from industry leaders and Kodak experts who will educate and demonstrate invaluable ways that PSPs can offer more value to their customers, gain market share, get more value from their business, and ultimately realize real return on marketing investments.

Announced at Print 09, the KODAK MARKETMOVER MSP Solutions webinar series will take place from 1 p.m.-2 p.m. EDT with the following dates and topics:

Sept. 30: Turn Your Print Shop into a Marketing Money Maker
Industry Expert: Andy Paparazzi; Kodak Specialist: Kevin Joyce

Oct. 29: Leading Ways to Launch New Services
Kodak Specialists: Bob Barbera and Barry Quart

Nov.19: How to Sell & Profit from New Marketing Services.
Industry Expert: Steve Amiel, Marketing Mentors; Kodak Specialist: Bob Barbera

Dec. 17: Boost Revenues with Kodak’s Web to Print Solutions
Kodak Specialists: Aaron Tavakoli and Jon Bracken

Jan. 20: Data Management and Security: Top Secrets
Industry Expert: Patrick Stuart, The Bureau; Kodak Specialist: Pat McGrew

Feb. 24: Database Marketing: Turning Info into Winning Results
Industry Expert: Bart Foreman, Group 3 Marketing; Kodak Specialist: Serge Girchmanoff

“Today, globalization and digitization have changed the competitive landscape for print service providers. To survive, it’s no longer enough to do things right. Print service providers need to choose the right things to do: capitalize on more opportunities; get more value from operations, processes and people; and increase overall profitability. Delivering a range of marketing services is a key to thriving in the changing, multimedia marketing and communications market,” said Jon Bracken, General Manager, Unified Print Workflow Solutions, Kodak. “Through the webinar series and other activities, we want to simplify their transition through providing education and demonstrating invaluable ways to succeed as marketing services provider.”

http://www.kodak.com
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