Business News

Quad/Graphics Catalog Clients Dominate 2009 Multichannel Merchant Awards

Thursday 17. September 2009 - Eleven of the 25 award-winning catalogs were produced at Quad/Graphics

Catalogs produced at Quad/Graphics picked up a combined 11 of the 25 Gold and Silver awards presented in the Print Channel category of the 24th Annual Multichannel Merchant Awards.

The catalogs, produced for Quad/Graphics clients The Orvis Co., L.L. Bean, Crutchfield Corp. and New Pig Corp, were recognized for excelling in all areas of marketing execution, including creative, merchandising, pagination, navigation, print quality and overall customer service.

“Quad/Graphics is proud to be a partner to these award-winning multichannel marketers,” said Joel Quadracci, Quad/Graphics President & CEO. “Their success underscores that print works, especially when you take the steps to execute it well.”

The annual awards, presented by Multichannel Merchant magazine, are the multichannel marketing industry’s top honors, recognizing superior print catalogs and Websites from both the business-to-business and business-to-consumer segments. This year’s winners are featured in the recently released September issue of Multichannel Merchant (www.multichannelmerchant.com).

“Quad/Graphics employs the industry’s most advanced platform and equipment, which we use to help our clients execute print well,” Mr. Quadracci continued. “Specifically, applying technology in creative, revenue-generating ways and using data to evolve ink on paper from a one-size-fits-all medium to one in which pieces and/or campaigns can be customized to each recipient’s interests, demographics, purchasing history, etc., and all produced cost effectively on a mass scale.”

Award-Winning Catalogs Produced at Quad/Graphics

The Orvis Co. (Company also named MCM’s Cross Channel Merchant of the Year)
Silver, Sporting Goods: Fly Fishing, Spring and Summer 2008
Silver, Gifts: Ultimate Gift Guide, Holiday 2008

L.L. Bean
Gold, Consumer Apparel: Christmas Favorites 2008
Gold, Gifts: Christmas 2008
Gold, Home, Hardware and Gardening Supplies: L.L. Bean Home, Spring 2008
Silver, Consumer Apparel: Summer 2008
Silver, Business Specialty Products: Direct to Business, Holiday 2008
Silver, Children’s Products: Kids, Spring 2008
Silver, Sporting Goods: Outdoor Gear and Clothing, Winter 2008

Crutchfield Corp.
Silver, Computer and High-Tech Equipment: Fall 2009

New Pig Corp.
Gold, Industrial Supplies: The Big Pigalog Buying Guide 2009
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