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DTI Shows Latest Integrated Newsroom Software at IFRA Expo 2009

Thursday 17. September 2009 - Enables content, delivered via a variety of channels, to be accurately targeted to specific audiences

During IFRA Expo 2009, in Vienna, Austria, October 12th – 15th, Digital Technology International (DTITM) will be showing visitors the latest enhancements to ContentPublisher, its popular multimedia newsroom solution.

New features include page tracking, online article ranking, communities databases, an events calendar – and more.

ContentPublisher enables the writing, editing, and publishing of stories and pictures to print and digital channels. It comprises an entire suite of robust software tools, based upon a high-performance post-relational multimedia database. Together they facilitate everything a journalist would need to be efficient in today’s high-pressure 24/7 integrated newsroom environment.

ContentPublisher manages the seamless flow of content from a full spectrum of news sources, including local and remote writers, citizen journalists, and media contributors – for publishing to any platform. It includes editorial budgeting, content creation, wire, blogs, picture management, automated pagination, digital publishing to Web, mobile and SMS.

ContentPublisher has industry-unique added advantages. The company’s LiquidMediaTM technology enables the seamless sharing of information and digital assets throughout the enterprise – regardless of platform. This eliminates obsolescence, extends functionality, improves efficiency, and saves time and money.

“We believe that DTI is the only newspaper systems developer that is building into its systems ‘targeting intelligence’ based upon accurate data gathered from a complete range of sources,” says Paul Gillogaley, vice president, international, DTI.  “This enables content, delivered via a variety of channels, to be accurately targeted to specific audiences. Thus it creates increased value for readers as well as advertisers, and helps the newspaper increase circulation and advertising revenue.”