Inkjet & Digital Printing
HP and Designer Vivienne Tam Team Again on New Digital Clutch Chic
Monday 14. September 2009 - Fashion and technology reunite on the runway at Tams New York Fashion Week show
HP and world-renowned designer Vivienne Tam today announced plans to extend their widely celebrated partnership with the next must-have accessory for fashionistas worldwide.
On Saturday, Vivienne Tam and HP will debut the next digital clutch on the catwalk of Tams fashion show during New Yorks Fashion Week at Bryant Park.
The new look in digital clutch chic marries two cultures – fashion and technology – to reflect a transformative spirit and sophisticated lifestyle. It fuses high fashion, small form factor and innovative function to take the personal computer from a necessity to a lifestyle statement for modern-day women on the go.
“Im excited to partner with HP again on a new design that truly embodies my inspiration for the new spring collection,” said Tam. “When women around the globe carry HPs digital clutch and wear my clothes, I want them to feel beautiful and confident.”
The notebook design will reflect Tams spring 2010 collection, inspired by the classic Chinese love story, “Butterfly Lovers,” a beautiful tale of freedom, romance and inspiration.
“With her spring collection, Tam debuts HPs next tech must-have,” said Satjiv S. Chahil, senior vice president, Worldwide Marketing, Personal Systems Group, HP. “Products as beautiful as those Vivienne makes deserve to be presented in an inspiring, unique retail experience, so weve extended our partnership to showcase her line in Viviennes Soho boutique.”
The HP Vivienne Tam digital clutch is expected to be available in spring 2010.
“StyleCaster” virtual experience
Those who cant attend Tams Spring 2010 runway in person can experience “virtual” front seats on stylecaster.com/viviennetam. Live footage from the catwalk of Tams show will be streamed, and viewers will have the opportunity to participate in a forum discussing the new digital clutch and Tams spring collection. Stylecaster.com also will provide a destination for fashionistas to learn more about Vivienne Tam and HP.