Inkjet & Digital Printing
InfoPrint Unveils Latest Personalized Marketing Solutions for Document Customization
Thursday 10. September 2009 - Two TransPromo workflow solution packages address needs of customers looking to add targeted messaging to statements
InfoPrint Solutions Company , a joint venture between IBM and Ricoh , today announced two new TransPromo workflow packages, the most recent addition to its award-winning solutions portfolio. These provide workflow technology for customers to implement relevant, timely and trackable marketing messaging on documents such as invoices or statements. This results in greater customer loyalty and new routes to up- and cross-sells through multichannel communications.
The first package combines the new InfoPrint TransPromo Whitespace Manager with InfoPrints flagship workflow software, InfoPrint ProcessDirector (IPPD). This offering manages the document print cycle from creation through insertion while adding intuitive messages on unused document space. InfoPrint TransPromo Whitespace Manager identifies unused areas and inserts targeted messages based on predetermined business rules. These can vary from basic zip code offerings to promotions based on recent transactions included on the document.
The second package, TransPromo Designer integrates industry leading composition software with IPPD, allowing for the creation and production of highly variable TransPromo communications, managed from a single point of control.
“As marketers use more personalized, relevant messaging as a must-have technique to engage their customers, service bureaus, commercial printers and in-plant mailers must find solutions which cost effectively and efficiently enable customized, data-driven messaging.” said Sandra Zoratti, Vice President, Global Solutions Marketing at InfoPrint. “InfoPrint’s new TransPromo workflow offerings provide this capability for relevant TransPromo messaging with the highest integrity possible.”
Both offerings are bundled with IPPD, InfoPrints Automated Document Factory (ADF) workflow software, offering customers full control, tracking and reporting of the production process and helping to achieve consistent results with each print job. IPPD allows production mail organizations to optimize workflow by adding new components and functionality as requirements evolve. It integrates multi-vendor software and devices to achieve higher cost savings and improve the integrity of output.
InfoPrint has already developed a number of TransPromo solutions to enable the implementation of lower cost marketing techniques such as precise promotions onto customer communications like monthly bills and statements. Its TransPromo Professional Services team works hand-in-hand with its technology partners so that data analytics and document composition tools are working to achieve an optimal result, customized for each environment. This personalized effort has already enabled ROI-achieving, cost-efficient deployments with market-leaders such as Sinclair Oil
These offerings will be available starting Q4, 2009 as a ready-to-go package or as an add-on to currently IPPD-based ADF installations.