Business News
Axel Springer launches TV Applications
Friday 04. September 2009 - BILD.de, TV DIGITAL and WELT ONLINE for the television
Right on time with the opening of the International Broadcasting Fair in Berlin (IFA), Axel Springer announces the expansion of digital distribution formats, and starting immediately makes several online offerings available directly on television sets from a range of consumer electronics manufacturers. Owners of a television with Internet connection will in the future be able to take advantage of the most up to date content and services of BILD.de, TV DIGITAL or WELT ONLINE, all through the ease of their remote control.
Based on the model of Samsungs Internet@TV Technology, “widgets” will be available for “BILD.de News”, “BILD.de My Club” as well as TV DIGITAL. “BILD.de News” provides users the most recent news, pictures of the day, as well as many videos on subjects such as politics, sport and entertainment from the editors of BILD. With “BILD.de My Club”, users receive up to date and exclusive news about their favorite team from the Bundesliga, current match schedules, as well as all results and standings for the current season – and with the integrated Live Ticker, football fans will know about all the goals and yellow cards before the sports news is broadcast. An optimized overview of television program offerings is made possible by the TV DIGITAL widget: The digital program magazine offers TV tips, detailed program information on the best shows, the most exciting sporting events or news of the day.
Beyond this, Germanys largest news and entertainment portal BILD.de will also be represented on new Panasonic sets with VIERA CAST Technology. Directly on an easy to view start screen, users can access the BILD News Ticker, and many videos about news, politics, entertainment or sports.
Furthermore, since the beginning of the year, WELT ONLINE and BILD.de have been delivering applications on Philips Net TV sets that enable viewing of online offerings.