LFP - Large-Format-Printing
Small Businesses Receive Sign Makeovers from FASTSIGNS
Thursday 27. August 2009 - What do a veterinarian clinic, flooring retailer, staff recruiting specialist and a spa have in common? Each represents a small business that recently received a sign and graphics makeover from FASTSIGNS. The businesses were selected by FASTSIGNS for the diversity of services and products that each provide, as well as the differing visual requirements that needed to be met.
“These sign and graphic makeovers visually show that all sizes and types of businesses across all industries can greatly benefit from a quality sign and graphics program,” said Drue Townsend, senior VP of marketing for FASTSIGNS International, Inc. “They also help serve as a reminder that the value of effective signs and graphics is far-reaching, even in a sluggish economy.”
Prior to having their new signs and graphics created and installed, the staff at Carpets Direct in Culver City, California, were used to hearing patrons say, “I didnt even know you were here. Have you been at this location long?” Now, according to owner Max Doheny, they are noticing more customers coming in and clients are more informed about what Carpets Direct offers.
At the Henrietta Animal Hospital in Henrietta, New York, signs were created to better reflect the personality of the clinic, while allowing for flexibility to change out messages. “The signs are more professional, better align with our image and they help people find us much easier,” said Dr. Michelle Brownstein, owner of the clinic.
Townsend explains that as businesses consider new signs and graphics, they should make sure to keep the look modern, representative of their image and easy to read, even at a distance. Prior to the makeovers, FASTSIGNS worked with each business to understand their specific wants and unique business and visual communications needs. From there custom sign and graphic solutions were designed, created and installed at each place of business.
For Bay Area Body Wraps in Mountain View, California, this meant utilizing the numerous windows of its building as a canvas. The new window graphics were designed to grab attention and clearly advertise popular services they provide. “Our spas foot traffic has increased tremendously,” explained owner Xarlene Choi. “We love the difference it has made for us. Its no longer a mystery as to what we do because the window graphics illustrate our services to potential clients.”
According to the Small Business Association, the average business can get up to 50 percent of its sales from signage, 85 percent within just five miles.
In Windsor, Ontario, Impact Staffing has been assisting job seekers and employers since 1994. Their recent sign makeover has helped them visually reach out to those who are in need of their services. “Our updated signs improved the entire look of the building and better inform people passing by,” said owner Rita Olivito. “I think that a number of applicants coming in are seeing the building much better and are drawn in. Unfortunately with the economy as it is, many people are looking for jobs and these signs are a great resource for telling people that we are here to help.”