Packaging

Datacard Group Launches Reliable, Low-Cost Solution for Seamless Inline Card Delivery

Wednesday 12. August 2009 - Datacard MXD Lite card delivery solution creates opportunities for value-driven issuers

Datacard Group, the world leader in secure ID and card personalization solutions, today announced the launch of the Datacard MXD Lite card delivery system. The new system is designed to give value-oriented card issuers a more affordable way to take advantage of inline card delivery and help them increase profitability.

“The MXD Lite system opens up incredible opportunities for card issuers to launch personalized marketing campaigns,” said Connell Smith, Vice President of hardware marketing at Datacard Group. “Creating a branded package and adding targeted messages is critical for improving customer retention, loyalty and card usage — as well as generating new revenue streams.”

When integrated with the Datacard MX2000 or the MX6000 card issuance system, the MXD Lite card delivery system provides advanced operational control, high reliability and superior data integrity.

“Essentially, the MXD Lite system provides an easy, cost-effective way for card issuers to automate the fulfillment process and keep operating costs low,” Smith said. “It allows issuers to significantly reduce costs compared to manual processes or applications that require multiple systems. Plus, it is based on a market-proven design, so issuers can expect outstanding all-around performance.”

To keep cardholder data safe, the MXD Lite card delivery system includes a variety of auditing and security features. It also performs multiple verifications on both cards and data to help reduce errors and ensure accurate placement on forms.

The MXD Lite system lets issuers move to inline card delivery without slowing down or spending too much. Running at speeds up to 1,200 cards per form, its seamless, economical design is built to keep pace with issuers’ needs.