Business News

New PrintCity Alliance PRINTplusX Workshop in London – September 2009

Tuesday 11. August 2009 - The PrintCity Alliance announces a full day PRINTplusX Workshop in London on September 9th, in partnership with PrintWeek.

Focused on Value Added Printing (VAP), this event will be of interest to brand owners, designers and publishers, plus to all UK sheetfed & web printers. Under the headline PRINTplusX – The Secrets of Value Added Printing, the workshop will show how Value Added Printing increases the competitiveness of a brand, e.g. at point-of-sale.

Brand owners can differentiate their products, gain improved consumer recognition and hence increased sales, by using value added printing techniques as part of their integrated print & electronic media marketing campaigns. Designers can offer creative new ideas with additional capabilities utilising value added print media. Publishers can achieve strong brand recognition & differentiation when launching new magazines or refreshing existing ones, in their highly competitive markets.

Wayne Manning, Publishing Director, Haymarket Print & Packaging Group confirms, “Brand owners, designers and publishers need to know what the benefits of value added printing techniques are and what they can achieve in terms of future business growth. This is a ‘must see’ event for them, as well as for everyone else in this industry. PrintWeek and the PrintCity Alliance are proud to jointly support this London event.”

Established brand owners, creatives and other industry specialists will discuss their experiences with VAP, while PrintCity Alliance members’ manroland, Merck, Sappi, UPM, Weilburger Graphics and Kurz show the latest value added printing & packaging techniques, materials and possibilities. In addition, workshop attendees are invited to learn in interactive break-out sessions more about the possibilities of Value Added Printing.

The PRINTplusX project was launched together with the f:mp. and includes additional contributions from Hammesfahr, Marbach, Reproflex and HdM.

Jo Francis, Associate Editor, Print Group, Haymarket Business Media will moderate a series of thought provoking presentations, discussions and interactive hands-on workshops on these subject areas:

· Motivation, impact and market opportunity for Value Added Printing techniques
· How will creative ideas be stimulated by Value Added Printing possibilities
· Benefits of different Value Added Printing methods & materials
· How can we evaluate these creative techniques
· Business growth possibilities and the role of Value Added Printing

Date and Times:
Wednesday September 9th from 10.00 – 16.30
Location:
Radisson Edwardian Kenilworth Hotel
Great Russell Street, London WC1B 3LB

Register online at:
www.printplusx.com/en/workshops/london