Inkjet & Digital Printing
KODAK Dimensional Printing System Impresses Customers at Cohber Press
Tuesday 28. July 2009 - Innovative Kodak solution differentiates printed materials and gives providers a competitive edge
Cohber Press of Rochester, N.Y., added the KODAK Dimensional Printing capability to its KODAK NEXPRESS S3000 Digital Production Color Press, bringing added value to customers and uncovering new revenue opportunities. The company quickly implemented Dimensional Printing with great results and is generating excitement in the market with the quality of its print jobs. KODAK Dimensional Printing was recently awarded a 2009 InterTech Technology Award, the highest honor for innovation in the graphic communications industry.
“As soon as we got Dimensional Printing up and running, we produced some samples and sent them out to our current and prospective customers,” said Eric Webber, President and CEO of Cohber Press. “The response was overwhelming, and we actually had a few customers who delayed their jobs to take advantage of the unique effects available with Dimensional Printing.”
Cohber Press uses digital printing to produce high-quality marketing collateral and direct mail, and is always on the lookout for technology that will set the company apart in a competitive field. KODAK Dimensional Printing immediately caught Webbers attention when it was introduced, leading him to install it on the first of Cohbers three KODAK NEXPRESS Presses.
“We see tremendous value in Dimensional for our customers,” added Webber. “The number of customers requesting Dimensional Printing is growing quickly, and I expect to see up to 20 percent of our jobs using the solution in the next few months.” He also reports that the solution is easy to learn and use for press operators.
The day after installing the Dimensional Printing capability, Cohber Press created a unique direct mail piece that featured the effect for its client Welch Allyn of Skaneateles Falls, N.Y. The client was looking for a better way to boost traffic to its booth at a trade show, so Cohbers production staff produced a mailer that included a raised border to highlight the graphic treatment throughout the piece. The project was a success, generating an increase in traffic to Welch Allyns booth as compared to previous years.
Print industry expert Frank Romano said of KODAK Dimensional Printing, “Because very few printers have applied this technology, those that enter the market will have an advantage. It adds a new capability to what theyre doing. It gives them a new revenue stream. It gives them a new opportunity for new business. And thats what its all about. In this economy, we need to find new business and value-added printing, and KODAK Dimensional Printing does that.”
Available as part of the KODAK NEXPRESS Fifth Imaging Unit Solutions, Dimensional Printing gives specified text and images a raised or 3D effect that can help communications stand out in a crowded marketplace. The result is a printed piece with a dimensional feel that mimics the surface of the items in the image. KODAK NEXPRESS Intelligent Dimensional Coating Solution and KODAK NEXPRESS Dimensional Clear Dry Ink combine to create the Dimensional Printing effects. Dimensional Printing is well suited for a variety of markets, including the commercial printing and photo products markets.