Business News

New Printing Industries of America Book is Definitive Source for Customer Satisfaction Surveys

Friday 24. July 2009 - Newest in Printing Industries' "Sample" Series Offers Guidance via Real-Life Survey Samples

As competition increases in the graphic communications industry, building a satisfied and loyal customer base becomes essential. Many leading organizations have employed the use of customer satisfaction surveys to gauge the success of their offerings and interactions with clients. Printing Industries Press is pleased to announce the release of Customer Satisfaction Surveys: Samples from the Industry, an idea and inspiration resource for creating or updating company satisfaction surveys.

Customer Satisfaction Surveys… is organized as an easy reference to aid in composing and administering surveys. Readers will be enlightened by valuable feedback on the strengths and weaknesses of their services, and will be able to adjust their procedures to the benefit of the organization. Various types of surveys are provided within this collection, including:
· Postcard surveys
· Mail and fax surveys
· Online surveys

“Today, client satisfaction or dissatisfaction with quality, service, price, delivery, and other factors, can make or break a company,” explains Jim Kyger, human relations director at Printing Industries of America. “Gathering this information and being able to quickly react to any issues of concern should be paramount for any owner. That’s why we collected sample customer satisfaction surveys from across the industry and assembled them in a new book, Customer Satisfaction Surveys: Samples from the Industry.”

While this resource is not meant to be used on an “as is” basis, it will provide professionals with practical ideas that can easily be customized to fit their companies’ needs.

This is the newest title in Printing Industries of America’s “samples” series; others include: Printing Sales Contracts; Best Practices of the Best Workplaces in the Americas, 2006 and 2007 editions; Incentive, Bonus, and Recognition Programs in the Printing Industry; Sales Compensation and Incentive Plans; and Sample Union Contract Language Manual.

Customer Satisfaction Surveys: Samples from the Industry, 40 pages, (Item No. 1861, ISBN 978-0-88362-660-3) is available to Printing Industries of America members for $30 and to nonmembers for $60. These and all of Printing Industries Press’s nearly 200 publications are available online