Inkjet & Digital Printing
Rotomail Prints USA Today Digitally with KODAK VERSAMARK VL4200 Printing Systems
Thursday 23. July 2009 - Rotomail taps into new markets and boosts revenue with high-quality, high-speed production
Rotomail, one of the leading variable data printing companies in Europe, is relying on its new KODAK VERSAMARK VL4200 Printing Systems to print USA Today, one of Americas leading national daily newspapers.
Rotomail has an agreement with Messaggerie Internazionali, an Italian distributor of a number of foreign newspapers, to digitally print an international edition of USA Today, which is distributed to hotels and kiosks in major tourist towns and a number of airports, such as Malpensa (Milan) and Fiumicino (Rome).
“The VERSAMARK VL4200 Printing Systems are indispensable to Rotomail,” commented Giovanni Antonuzzo, CEO of Rotomail. “While some laser printing systems provide some remote printing benefits, they cant produce the newspapers color pictures and advertisements to a satisfactory standard, unlike the VL4200 which can make light work of most newspapers on the market with its color and duplex printing.”
Weve already seen growth of 15% during the first months of this year compared with last year, and with the VL4200 Systems helping us to tap into new markets, we anticipate that this trend will continue,” added Antonuzzo. “We began with runs of 500 copies a day five days per week, but have now increased daily production to 3000 copies for the summer period.”
Production is fast and efficient. Each evening, Rotomail receives PDF files of the next days newspaper pages. Printing the 3000 copies on the VERSAMARK VL4200 System takes only one hour, and finished copies of USA Today are then delivered to the distributor, ensuring the newspapers are available at kiosks and hotels by 6:00 the following morning.
“KODAK VERSAMARK VL-Series Printing Systems are ideally suited for newspaper applications, in addition to other publishing, commercial, and data print applications,” said Kevin Joyce, Worldwide Vice President, Sales and Marketing, Digital Printing Solutions, Kodak. “Rotomail offers a perfect example of how the capabilities of the VERSAMARK Systems help printers capitalize on emerging market trends and open new revenue streams, at a low total cost of ownership.”
Rotomail installed two KODAK VERSAMARK VL2200 Printing Systems last year and recently upgraded the equipment to the VERSAMARK VL4200 System. The company now has at its production plant seven KODAK VERSAMARK Digital Printing Systems.
“Nothing touches the VL4200 System when it comes to reliability, stability, and speed in digital color production,” reported Antonuzzo. “The system delivers the digital print quality we need with the advantages of efficiencies and cost effectiveness. Plus the system integrates perfectly with our finishing and data management systems.”
The VERSAMARK VL4200 System operates at 125 meters per minute (410 feet per minute) at a resolution of 600×360 dpi. It comes with a range of productivity-boosting features, such as continuous ink replenishment during production so that jobs can run continuously.