Packaging
PRE PROGRAM LUXE PACK MONACO 2009
Thursday 23. July 2009 - PRE PROGRAM LUXE PACK MONACO 2009
Wednesday, Octobre 21st 2009
? “Packaging for generation Y: just funky and colourful?”
PFEIFFER ? Mr. Yannick Brunat, Vice President Marketing & Sales
The 20?40 years old, named the Y Generation is certainly one of your marketing target, and one can wonder if they have to be addressed specially. What makes them different? How important is packaging for them and what are the matching design solutions.
Focus: Marketing
? « Lips of Luxury»
J?M Martin HATTEMBERG – VP Europe of the International Perfume Bottle Association of Chicago, specialist in perfume brands history and organizer of the Lips of Luxury exhibition
Discover how lipsticks and their packaging have been manufactured over the time. Nowadays seen as a must?have seduction weapon, the lipstick appeared in self?confident and open?minded womens daily life in the 20th century
Exhibition hall ** , booth **
Focus: Cosmetics
? « Designer and brand identities »
Noé Duchaufour?Lawrance, designer
Vera Strubi, ex VP Thierry Mugler
Gilles Lipovetsky, sociologue and author
Will be part of a round table moderated by Guillaume Bregeras, editor?in?chief ? Formes de Luxe
To improve their product range animation, brands are looking for creative, innovative and different ideas to surprise and seduce consumers other time. To achieve that goal, brands often ask designers to rework products style by adding their personality and own style. How to achieve the alchemy between the designer personality and the brand personality?
Focus: Design and brand identity
? « Optimize the protection of your packaging and its design in Europe»
INLEX ? Charlotte URMAN
Are you hesitating between author copyrights and drawings or patterns copyrights? What is the difference? What is the best protection? What should you be careful with? Specialist lawyers will give you pragmatic answers while integrating marketing aspects and a set of issues met on a European countries panel.
? « Innovation: how to integrate end?user benefits as a priority in a
development step?” ? ALCAN
Thursday, Octobre 22nd 2009
? « Best agers: target group for luxury products»
CREATIV VERPACKEN ? Ute et Dietrich VON BUCH, co?founders and their panel
This round table will talk about the target group of elderly people ? in Germany known as Best Agers, Silver Generation etc. Their children have already left home and they can afford quite a good amount of money and time to spend for prestigious and luxury products. Dietrich von Buch, co?founder of CREATIV VERPACKEN, will introduce a classification for this target group which is new and differentiating. It helps for a better and more successful product placement of luxury products.
? LUXE PACK TRENDS OBSERVER 2009 WORKSHOP
The workshop will look like the successful 2008 edition. Every trend will be explained by one member of the observer, on a dedicated table with best?related products.
New products design from our exhibitors will be analysed by:
? Béatrice Mariotti, vice?president ? Carré Noir,
? Véronique Liabeuf, managing director? Enjoy Design,
? Dominic Robert, teacher Espace de Communication ?Ecole Boulle,
? Jean?Paul Cornillou, packaging section manager ? Strate College,
? Adeline Attia, managing director ?Allegoria Consultants
? Guillaume Bregeras, editor?in?chief ? Formes de Luxe.
Limited seats, book you seat now at info@idice.fr
? “Forget desire
Creating the need for luxury”
Marc ROSEN ? Internationally known designer and his panel
Today, the era of conspicuous consumption seems a dim memory. Only a year ago, consumers considered fulfilling their desire for luxury, to be their due. The reason to purchase was “because I want it”. What a difference a year makes. Recession can be sobering. We are currently experiencing a “do I really need this”
reaction from customers. Convincing them that they need luxury products is our challenge. Our panel will deal with how to create products and appropriate packaging that will “give consumers permission to purchase” without guilt. Making “need” as much a part of the marketing strategy as creating a breakthrough product or innovating a great package.
? “East Luxe: the pot of gold.”
CAULDER MOORE ? Stephane Le MOULLEC, Strategic Director and Maria CORREIA, Design Director
The global recession has made us realised that there is a real shift in terms of economic power and that the East might soon become the saviour of the West. What can luxury brands from the Old Europe and the already aged North America learn from the creative forces of the Middle?East and Asia? The rules of engagement in the premium and luxury sectors are being rewritten and new design principles and brand philosophy are affecting how consumers, from packaging design to the retail environment see and live luxury. You should expect a provocative, engaging and very visual presentation.
Friday, October 23rd 2009
? “Developing a Luxury Brand Identity while guiding and inspiring the Packaging
Design?”
Klaus HEINE, research associate, Technical University of Berlin, Germany
The conference presents the results of an empirical study with luxury product consumers in 2008. The surveys objectives were to develop a multi?dimensional concept of the luxury brand identity based on consumer perceptions and to demonstrate its application in packaging design with reference to luxury perfume.
? « Organic cosmetics: successful strategies »
Organic cosmetics sales are increasing very fast despite the economic crisis, and the offer is now easily available and diverse. What are the ethics, formulation, pack and marketing aspects of a winning strategy for organic cosmetics?
Laurence WITTNER journalist, founder of the Cosmetics Observer will moderate the round table:
? Mme Claire GAGLIOLO, founder and manager of OFFICINEA,
? M. Pierre CABANE, founder and manager of KIBIO,
? M. Bernard CHEVILLIAT, founder and manager of MELVITA.
? « How fine papers and security elements can protect high value brands?”
FEDRIGONI ? Sergio Antoci, Managing Director Fabriano Securities and Simon Shenton, Export Manager Fedrigoni Cartiere
Original, beautiful and secure: fine papers can also protect your brand!
? « Defining the sustainable pack»
Jonathan Cohen, Global Business Director, DuPont Cosmetic solutions ?
What does that imply for the packaging industry? The tendencies of the market ? Various manners to be long?lasting: lighter, renewable, recyclable..