Packaging
LUXE PACK MONACO 2009 EDITION OF THE FAIR
Thursday 23. July 2009 - The 22nd edition of Luxe Pack Monaco will be held on 21 ? 23 October 2009 at the Grimaldi Forum.
This annual meeting has become the must?do reference in the luxury packaging sector, and has confirmed its position as a location for international exchange between the worlds of luxury and packaging.
A meeting of specialists
The leading specialists in the luxury packaging sector, and companies working with advanced technology will meet up at Luxe Pack Monaco 2009, to present their best packaging solutions.
Brands are constantly searching for companies with advanced know?how and traditional techniques to stand out and confirm their luxury positioning, irrespective of the selected material.
The very mission of Luxe Pack is to reveal exceptional skills and play the complementarity card along side of the leaders in the packaging industry.
Visitors, international decision?makers for luxury brands, play on the potential gains to be earned by packaging: perfumery, cosmetics, wines & spirits, fine foods, jewellery?timepieces, tobacco, writing implements,
The quality profiles of visitors to Luxe Pack Monaco are based on the extensive presence of these international decision?makers for luxury brands. This situation is welcomed by professionals, both in terms of the items exhibited and the quality of the conferences organised throughout the fair schedule.
A program filled with information and
inspiration
This year yet again, the pre?program revealed in these pages is rich and eclectic. This program aims to provide visitors with the key tools to optimise their environment, and ensure day?to?day and long?term management.
You can also discover our special guest, elected “Creator of the year” in 2007; this talented creator has designed both perfume bottles and prestigious sites.
In addition, many key themes for brands will be discussed, with real input to meet expectations.
The Observatory of Trends it its new format was highly popular last year, and is repeated this year, led by a group of renowned experts.
We work on a market where creativity plays a major role, and these original, exclusive and original exhibitions trigger the imaginations and brain cells of visitors.
A new approach for Luxe Pack Monaco 2009
Visits to the Luxe Pack fair can now be more effective than ever thanks to new contributions and hardhitting content, a new approach, all of which is to be expected from a benchmark trade fair such as Luxe Pack Monaco, and which is available for the target audience comprising decision?makers for luxury brands. Just take a look at the opportunities awaiting visitors in these pages.
LUXE PACK MONACO 2009 GUEST OF HONOUR: NOE DUCHAUFOUR LAWRANCE
Born in the South of France in 1975, Noé Duchaufour?Lawrance is both a designer of objects and interior environments. Following in the
footsteps of his father, a sculptor, at an early stage he took an artistic orientation.
Brought up in a creative atmosphere, he soon defined his own language: using natural shapes, aiming at smooth and organic lines, which remain fluid and structured at the same time.
With a degree in Metal Sculpture from the Ecole Nationale Supérieure des Arts Appliqués et des Métiers dArt in his pocket, he then entered the Furniture section of the renowned school Les Arts Décoratifs.
Thanks to a rich creative background, Noé Duchaufour?Lawrance explored new boundaries and rapidly became involved in unusual projects: one after the other, they have enabled him to define and create his own aesthetics and style.
In 2002, he was artistic director for the Sketch restaurant in Soho, London: his bold interior design soon transformed it into one of the most sought?after venues of the capital.
From one project to the next, he is always driven by new possibilities; and even if he cant rely, at first sight, on past experience to achieve these new goals, they have always propelled him a step further
Sketch being a prime example.
Thanks to the worldwide recognition this project brought him, he created in 2003 his own creative studio, Neonata, meaning “New Birth”. Neonata acts as a think tank and laboratory of research, thus giving birth, with the help of his team, to design and interior architecture projects that convey a sense of perfection down to the last detail.
Entering the design world like a shooting star in 2007, Noé Duchaufour?Lawrance was awarded the prestigious « Créateur de lAnnée » prize (ie: « Designer of the Year ») by Maison & Objets. In the same year, he designed the new interiors of the Maya Bar in Monaco, rejuvenated the famous Maison Sénéquier in St Tropez and created, in collaboration with Brand Image, the new visual and architectural identity of Air Frances business class lounges.
Working on projects that vary in size from a perfume bottle to the interior design of a hotel, Noé Duchaufour?Lawrance always manages to instil his creations with fluid and airy lines.
Noé Duchaufour?Lawrance continues to aim at his definition of « essentiality » by creating meaningful objects and designing spaces that tell a story.
A ROUND TABLE OF EXCEPTION
Points of view ” DESIGNER AND BRAND IDENTITY “
Subject: design and leading identity
Real event of this 2009 edition, this round table, moderated by Guillaume Bregeras, Formes de Luxe Chief editor, will deal with a theme with which luxury brands are often confronted.
To animate their ranges, the brands are in search of innovative and different creative ideas which are going to surprise the consumer and to seduce him. For that purpose, famous designers are regularly creating for brands and thus bringing their creative universe to the brand. How to make a success of the alchemy between the identity and the universe of the creator and those of the luxury brand?
Around the table, renown speakers who, by their perception of the brand and their experience will bring a
singular lighting on this subject.
Noé DUCHAUFOUR LAWRANCE, designer of objects and interior environments,
Vera STRUBI, former CEO of Thierry Mugler Parfums
After a brilliant career in the universe of the cosmetic and the perfumes, her meeting with the family Courtin?Clarins and Thierry Mugler will bring her to the presidency of Thierry Mugler Parfums and Thierry Mugler Parfums and Couture.
Vera Strubi’s collaboration with the famous dressmaker is fruitful and gives in particular birth to the biggest success of perfume shop of the claw, henceforth classic “Angel”.
Thanks to her sensitivity, her persuasion and perspicacity, she was able to express the ideas of the creator THIERRY MUGLER.
In all these 16 years, Thierry MUGLER Parfums saw the birth of many new successful product launches, giving Thierry Mugler Parfums a stand?alone name and sensing its place as a true perfume House.
Vera STRUBI is also an active member of the CEW France since its creation.
Gilles LIPOVETSKY, sociologist and author
French essayist and teacher who has passed aggregation of philosophy at the university of Grenoble, he is also a Member of the Society Analysis Council and a consultant of the Association Progress of the Management. His name remains associated with the postmodernist thought, as well as with the notions of hyper modernity and hyper individualism.
He will come to enrich the debate of his societal vision.
This session will begin with Mr. Noé Duchaufour Lawrance’s intervention on its universe and its realizations and will end by Mrs Vera Strubi’s testimony in its experience in the sector of the luxury.