LFP - Large-Format-Printing
Building a reputation your customers can rely on
Tuesday 21. July 2009 - Polichromo S.A. is the largest wide format digital printhouse in the Greek market for volume and sales. With a turnover for the current year of around 8,000,000, Polichromo offers digital printing solutions to satisfy the visual communication needs of leading brands across a range of markets.
To maintain its leadership and boost its production capacity, Polichromo purchased the HP Scitex XP5300 Printer in January 2008. Elias Dritsopoulos, the Managing Director, describes the printer’s application in their business. “Production on the HP Scitex XP5300 focuses on outdoor applications on paper and banner media. The Billboard print mode offers high image quality at 300 square meters per hour. Additionally we get great quality for indoor applications in normal mode. To date the HP Scitex XP5300 has produced 250,000 sq. m., 60 percent in Billboard mode. The printer is extremely reliable and we can depend on it for big jobs. It usually runs 16 hours per day, 6 days a week but also 24/7 when needed.”
The HP Scitex XP5300 Printer has proven itself as an invaluable asset to their production set up, helping Polichromo to satisfy customer demands for reliable, high-quality output at a competitive cost. The HP Scitex XP5300 Printer played a vital role when the leading outdoor advertising agency in Greece asked Polichromo to print the biggest outdoor banner ever displayed there. The customer urgently needed the 25 x 65 m advertising banner. Polichromo printed the banner on Mesh in X-Press mode, applied seams and installed the banner in just 5 days. The customer was delighted with the results and Polichromo now replace the banner with a new image every three months.
Elias emphasizes the advantages of adopting a world-leading brand in terms of product quality, innovation and support. “HP technology gets better and better. HP now offers us the technology to compete with traditional screen printers. We own a range of printing technologies and we notice the high level of support that we get from HP.” Currently Polichromo are using their HP printers to renovate the branding for a national supermarket chain. To rebrand the 50 supermarkets the HP Scitex XP5300 Printer is producing 3,500 sq. m. on 3M-25 sticker and 2,500 sq. m. on Mesh and the HP Scitex FB6100 Printer is printing 1,200 sq. m. on 1 mm PVC.
Elias claims that Polichromo’s success lies in satisfying three essential requisites. “Price, quality and service. Today you cannot succeed if you are not successful in all three. In our industrial division we only use HP printers and produce over 1,200,000 sq. m. per year. We can only successfully achieve this production level and keep customers satisfied by using extremely reliable printers with high-speed performance and outstanding image quality.”