Prepress
SUITE SMELL OF SUCCESS
Monday 20. July 2009 - Suite Creative, a specialist in the creation, production and delivery of advertisements, is achieving significant cost and time savings thanks to an investment in GMG ColorServer.
Located in Kent, the busy studio was established only last year but already has expansion in its sights as a result of its successful business practice, which has led to a high level of customer satisfaction and return business.
“Our goal is simple: we intend that every single file that leaves the Suite Creative studio will reach its destination in perfect condition and will appear in print exactly as the customer expects it to. GMG ColorServer enables us to achieve this goal,” says Matthew Kirtland, who founded Suite Creative with partner Richard Vaughan.
Matthew and Richard, who both have extensive experience of working in the reprographics industry, chose GMG ColorServer from the German specialist colour management software developer GMG, because it allows them to auto convert ads from one colour space to another with no loss of image quality.
“GMG ColorServer enables us to do PDF to PDF conversions so accurately there is no need to retouch the page. It is also fast. What would have taken maybe an hour manually takes only 30 seconds,” says Richard.
ColorServer is also ideal for repurposing images. If, for example, a customer has a database comprising images for a catalogue to be printed on a certain press, then the whole database can be dropped on to GMG ColorServer with the appropriate curves and settings in the evening. The next morning all the images will be converted and correct and ready to use.
Matthew and Richard estimate that their investment in GMG ColorServer is saving Suite Creative and its customers the cost equivalent of having a full time, fully qualified artworker with extensive knowledge of colour working flat out in the studio.
“GMG ColorServer is an efficient and reliable tool and has certainly been worth the money for us,” says Matthew. “When you take a PDF apart, you are entering a minefield and it takes expertise to get it right. Content creators quite often simply do not have the knowledge of how to prepare files to the right specifications for print. ColorServer, combined with Suite Creative’s extensive experience, makes sure that the data is quickly and correctly prepared for its destination.”
Suite Creative’s GMG ColorServer was installed and set up by technicians at distributor Xelix.