Newspaper & Mailroom

How good is your newspaper’s colour quality?

Wednesday 15. July 2009 - International Newspaper Color Quality Club 2010-2012

The competition for membership in the International Newspaper Color Quality Club establishes at two-year intervals which newspapers produce top-quality printing worldwide.

Newspapers from all over the world can participate. Different categories ensure that all printing processes and materials used by newspapers can be taken into account in accordance with their printing conditions.

Newspaper companies are also motivated to participate in this competition by your quality-conscious advertisers, as successful participation ensures that the newspaper production is oriented towards widely-recognised, worldwide quality standards. This gives the customer the guarantee that the standards of both colour printing as well as of general printing quality are very high, consistent, and can be maintained.

Test first, then register
As a new service, IFRA offers the possibility to individually check in advance the conformance of your colour printing quality with ISO standards and recognised standards. Offered under www.ifra.com/qualitycheck are two possibilities for newspapers to assess the current quality level of their printing production.

The Color Quality Self-Check is a freely accessible online tool that you can use to judge your colour printing quality. For this purpose, the IFRA Cuboid test element is printed, the printed samples measured by the user and the results input to an online form on the IFRA. In due course, IFRA will supply you with a detailed report on your colour quality. This service is free of charge; naturally, the informational value of the results is based on the precision with which the individual measurements were carried out.

The Color Quality IFRA Check is more comprehensive. Whoever wants to know the degree to which his colour printing quality conforms to ISO standards and target values and how this would be assessed in an actual Color Quality Club evaluation can send his printed samples to IFRA for evaluation. The evaluation also covers colour register accuracy. Measuring is done at the IFRA laboratory under standardised conditions, therefore the corresponding evaluation report has a high informational value. The fee per evaluation is EUR 150 (EUR 90 for IFRA members).

The complete instruction, the IFRA Cuboid test element and the online form for recording the measured data can be downloaded from www.ifra.com/qualitycheck

The latest information about planned events accompanying the Color Quality Club can be obtained at all times from the website

http://www.wan-ifra.org
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