Inkjet & Digital Printing
INFOPRINT SOLUTIONS EMPOWERS EUROPEAN CHANNEL WITH NEW SOLUTIONS PARTNER INITIATIVES
Friday 10. July 2009 - New Strategies Across Workgroup, Industrial and Production Print Markets in [local market]
InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today unveiled its new channel strategy for Europe, Middle East and Africa (EMEA). The company is launching a number of initiatives including local Solutions Partner Days and steering committees as well as recruiting resellers to market its light production offerings.
InfoPrint channel steering committees will be set up for major markets with representatives from distributors, qualified resellers and VARs. They will determine local priorities and support for each territory while helping InfoPrint continue to enhance its communications with partners.
InfoPrints other channel initiatives include:
· Education and training
· Marketing support and lead generation activities such as telemarketing
· Sales support with a focus on segment expertise, special bid pricing and sales tools
· The launch of Solutions Partner Marketplace, a new InfoPrint Solutions partner web site
· Regular channel updates via direct mail and e-mail newsletters
Moreno Tartaglini, vice president, InfoPrint EMEA and channel team lead commented, “Our Solutions Partners are an important part of our business and generate the majority of sales. We are investing in initiatives to create one of the industrys most valuable and competitive networks, offering a solutions-based approach for the general office, as well as industrial and light production customers.”
InfoPrint is seeking high-value channel partners for its light production offerings including the InfoPrint Pro C900 cut-sheet printer and the InfoPrint 75 and InfoPrint 100, entry-level continuous forms solutions. Interested resellers would join a select group who develop and market output management solutions to commercial printers, service bureaus, IT departments and reprographics centres using InfoPrint’s technologies. InfoPrint offers webinars, training courses and assessment to help partners gain this certification.
[If possible, add a quote from a local reseller/business partner talking about how partnering with InfoPrint Solutions and its team of print channel specialists has opened up new business opportunities and holds the potential for future revenues in software, supplies and maintenance.]
InfoPrint has a dedicated team offering a full complement of solutions customised for emerging markets, such as Russia, Turkey, Greece and Israel. In certain additional countries, InfoPrint works with Solutions Partners as its preferred route to market.