Business News

Staples Go Live With Staples Advantage in UK

Wednesday 08. July 2009 - Staples Complete Their Rebrand From Corporate Express to Staples Advantage UK

Corporate Express Ltd, a wholly owned subsidiary of Staples Inc. (NASDAQ: SPLS), the world’s largest office products company, today announced Staples Advantage UK as the new name for its UK contract business, formally known as Corporate Express. The name change forms part of a Staples European wide rebranding plan that will continue throughout 2009, and will see the Corporate Express brand being phased out by early 2010.

“This name change marks an important and exciting milestone in our determination to deliver differentiating value to the UK market through our multi channel approach. One that offers our customers three ‘easy’ and different ways to purchase from Staples, and will ultimately lead to Staples being the destination supplier of choice for the UK market.” said Mick Wain, Director and General Manager, Staples Advantage UK.