Prepress
Wasatch SoftRIP a Perfect Match for Photo ColorGraphix
Friday 03. July 2009 - Wasatch SoftRIP has been instrumental in helping Photo ColorGraphix, a wide-format printer in Thousand Palms, CA, improve their workflow and expand their business. When they opened their doors fifteen years ago, Photo ColorGraphix was a commercial photo lab. Over time, their business evolved and they now provide digital printing, finishing, and fabrication services. Recently, they expanded their services to include fine art reproduction and window graphics.
To handle their printing needs, Photo ColorGraphix needed a RIP that was reliable, robust, and easy-to-learn. Wasatch SoftRIP fit the bill on all counts. SoftRIP’s innovative color management features were necessary as well. “Color is very important to my clients,” says Chas Allen, Production Manager. “With SoftRIP’s Color Atlas Generator and Spot Color Replacement, achieving the ideal color for my clients is easier than ever!”
SoftRIP’s Spot Color Replacement toolset provides precise controls for spot color printing that allow spot colors to be tweaked to correct errors in incoming files, changed to reflect new requirements, and used to bypass color management altogether by directing output to individual print heads containing custom formulated ink.
The ability to quickly replace spot colors for clients has improved Photo ColorGraphix’ workflow and their bottom line. “I can depend on SoftRIP to help me meet client expectations,” says Chas. “Because of that, we’ve had more referrals, expanded our business nationally and internationally, and increased our sales.”
The Color Atlas Generator works in conjunction with Spot Color Replacement and is one of the most accurate color matching systems on the market today because the matching is done after jobs have run through the output profile. This innovative feature allows users to create a PostScript file of a set of color patches that can be printed on any fabric or media, allowing customers to choose colors based on how they print on actual materials, rather than choosing from a swatch book printed on paper.