Business News

Valassis Discontinues Evaluating Sale of NCH Marketing Services, Inc.

Wednesday 01. July 2009 - Valassis (NYSE:VCI), one of the nation's leading media and marketing services companies, announced today that it has decided not to sell NCH Marketing Services, Inc. (NCH).

Valassis previously disclosed that it was in the process of evaluating the potential sale of NCH, a Valassis subsidiary that provides coupon settlement and analytical services to manufacturers and retailers.

“Due to the positive trends in NCH’s domestic business and its year-to-date performance, we do not believe selling this subsidiary would be in the best interest of our shareholders at this time,” said Alan F. Schultz, Valassis Chairman, President and Chief Executive Officer. “As we anticipate that value-seeking consumer behavior will become a mainstay, we expect further strengthening of NCH’s settlement and analytical services business. NCH employees have done a great job this year and I look forward to their continued contributions.”

Valassis continues to see increased demand for savings and value by consumers, fueled by the volatility in the economy. This is evident in increased coupon redemption in the majority of the countries for which NCH provides settlement and analytical services. For example, in the United States, consumer packaged goods (CPG) coupon redemption increased 17% in the fourth quarter of 2008 and 14% in the first quarter of 2009.