Business News
PrintCity Alliance Shows Benefits for Magazines from Value Added Printing
Wednesday 01. July 2009 - Market research completed by the PPA (the UK Periodical Publishers Association) after the recent 37th FIPP World Magazine Congress in London, has shown that the Value Added Printing techniques demonstrated by PrintCity Alliance members within the innovative & interactive FIPP09 printed Congress programme had created a noticeable impact:
Over 70% of respondents said that Value Added Printing (VAP) technologies can help magazines to attract & retain advertisers very much or quite a lot, and 46% felt that VAP can help magazines increase circulation & readership quite a lot
Regarding the better future linking of printed magazines and digital media, 71% felt that VAP techniques would help attract & retain advertisers very much or quite a lot
Overall, 69% of respondents indicated that they would consider investigating VAP or interactive printing techniques for their own magazines very much or quite a lot
Value Added Printing (VAP) methods used by PrintCity Alliance members in the Congress programme included a triple gate fold cover, thermochromic and Scratch and Sniff effects and printed UpCode digital links in the text. In addition, the programme featured a range of tactile & visual enhancements including UV protective coatings, Dayglo florescent inks, cold foil & soft touch effects, pearlescent coatings, hexachrome printing and the use of translucent paper.
PrintCity Alliance members & partners involved in this joint project included: UPM, Sun Chemical, manroland, Leonhard Kurz, Merck, Hammesfahr, D&S – Alexander Dort, UpCode, Reproflex and Polestar. All design work was by Anderson Norton Design.
UPM was a partner sponsor of the 2009 World Magazine Congress and the lead member in the innovative PrintCity/PPA team.
Copies of the FIPP09 Congress printed programme can be obtained on request from PrintCity