Business News

G+J International merges its international brands and licenses business

Tuesday 30. June 2009 - André Möllersmann appointed to head new "International Brands and Licenses Unit"

André Möllersmann, 36, has been appointed to head the “International Brands and Licenses Unit” at G+J International with effect from July 1, 2009. The purpose of the newly created department is to internationalize G+J’s strong brands such as GALA, GEO, ELTERN/Parenting Network and the international popular-science titles PM, QUEST, FOCUS and MUY INTERESANTE, both in print and online. The department will also serve to support synergies between the international brands.

André Möllersmann has been in charge of the internationalization of GEO since 2005, during which time he has launched the reportage magazine in a total of 15 countries in cooperation with leading local publishers. Today, GEO is Gruner + Jahr’s most international magazine brand with editions in 21 countries around the world, including Brazil, Turkey, Greece, Finland and India. Apart from this, eight international GEO websites have been launched since January 2009.
The international roll-out of the sites is based on a platform, developed in-house, which allows for launching sites in a cost- and resource-efficient manner.

Pierre Riandet, Executive Vice President G+J International, said: “GEO is an impressive example of the enormous potential our established brands have around the world. We will systematically pursue this over the next few years with the new unit. I wish André Möllersmann and his team a lot of fun and success with this new and exciting task.”