Packaging
REXAM CHOSEN FOR NEW NARCISO RODRIGUEZ RANGE
Friday 19. June 2009 - Fine mist, lotion and sampler packaging for U.S. designers prestige brand
The renowned designer Narciso Rodriguez has chosen Rexam fine mist, lotion and sampler packaging solutions for the worldwide launch of its new, multi-SKU Essence family of beauty products.
Known for his sleek, sensual, ultramodern design, the couturier has an international A-list following and was the first American to win the prestigious CFDA Womenswear Designer of the Year for two consecutive years. For the worldwide launch of this new range, he enlisted the expertise of Rexam Centers of Excellence for Lotion, Fine Mist and Samplers.
For the Essence eau de perfume, in 50ml and 100ml, Rexam supplies the SP6 pump. The SP6 is compact, with excellent pre-compression characteristics, and has been used by Narciso Rodriguez fragrances for many years, Rexam reports.
The Essence Scented Body Lotion, in 350ml and the Shower Gel, in 200 ml, utilizes Rexams lockable LX pump, which delivers precise – and large – dosages perfect for this type of product, primes easily and presents the ergonomic elegance that communicates the Rodriguez brand essence.
Finally, Rexam supplies its Sofistics 1.0ml sampler with the SP5 pump, for the Essence mini-travel version. Neutral and ultra-compact, the SP5 is virtually invisible, which allows the ultimate in package design creativity and allows for high-speed filling. Sofistics is the worlds best-selling family of mini-dispensers, perfect for todays on-the-go consumers who enjoy easy transport of their favorite products.
Based in New York City, Narciso Rodriguez studied under Donna Karan, Calvin Klein and Cerruti, and launched his own brand in 1997. His streamlined shapes are perennially a critical and celebrity favorite, and his couture and fragrances – which combine the classic and the modern — are sold in prestige retail outlets throughout the world.