Inkjet & Digital Printing
Northern Rock and Xerox partner to optimise document supply chain and customer communications
Thursday 18. June 2009 - Under a new document management contract Northern Rock expects to reduce costs by an average of 25% and improve the quality of customer communications
Xerox today signed a new document outsourcing and communication services agreement with Northern Rock. Under the terms of the three year contract, Xerox will support Northern Rocks objective to optimise its print production-related processes. Specifically, Xerox will look at the document supply chain from the design and production of transactional and marketing documents to print procurement and fulfillment.
“Within financial services the accurate and timely delivery of all customer documentation is the lifeblood of our business,” said Roger Jones, Assistant Director, Customer Communications at Northern Rock. “Finding an established partner with the technology and expertise to support our most critical document production is key to providing a compliant and efficient customer service. In addition, by streamlining our document processes we can reduce our costs and environmental impact.”
Xerox document advisors work in collaboration with Northern Rock on site at the banks headquarters in Gosforth, handling customer statements, as well as commercial and marketing information. The team is responsible for print provider procurement, secure production and timely delivery of documents to customers. By rationalising these processes and bringing them into one controlled and centralised environment, Northern Rock will reduce its print-related costs by an average of 25% and, in certain areas by as much as 60%.
Xerox and Northern Rock will also be working together to improve the effectiveness of all customer-facing documents, including the developing area of “transpromo” – transactional documentation that can be customised and personalised to be more relevant for individual customers.
“Clarity in terms of the content and format of our customer communication can result in fewer but more relevant enquiries for our branches and call centres. This results in fewer operational costs and more satisfied customers. One of our key objectives is to deliver customer communications across the Company that are straightforward and easy to understand,” continued Jones.
Xerox delivers its document services in a flexible utility-type pricing model, which simplifies and gives transparency to the budgetary process.