LFP - Large-Format-Printing
Egyptian Printer Receives Commendation at 2009 FESPA Digital Print Awards
Friday 12. June 2009 - Egyptian printer Presentation Creative and Production House received a commendation at this years FESPA Digital Print Awards, for its entry in the Vehicle Category.
The competition was open to printers from across Europe, the Middle East and Africa and attracted more than 200 entries, which were evaluated by an independent jury. The winners were announced on the eve of the FESPA Digital 2009 exhibition (12 -14 May 2009) in Amsterdam. One winner and one runner-up were selected for each of the six categories, and an additional 11 entries were commended by the jury.
Giza-based Presentation Creative and Production House received a commendation for its Vehicle Category entry, Vespa Ads Vodafone. Using the HP TJ8300 wide format digital printer, Presentation Creative and Production House set out to produce a creative advertising campaign to capture the attention of the Egyptian people, ensuring maximum exposure for client Vodafone. The company printed 30 light boxes and fitted each light box to an individual motorcycle. The campaign caused quite a stir, as, for the first time ever, 30 motorcycles took to the streets of Cairo, riding single file, featuring the Vodafone light boxes.
Commenting on the Egyptian printers success, Nigel Steffens, FESPA CEO, said: “We are extremely pleased with the response that weve had from African printers at this years FESPA Digital Print Awards. Last year, African printer Monier 2000 from Tanzania won the Vehicle Category and we are delighted to see that printers in Africa continue producing high quality and creative digital solutions for their customers. We look forward to seeing this trend continue at the next FESPA Digital Print Awards.”