Business News

MyBeautyCase.de: goFeminin.de launches a beauty product guide in Germany

Tuesday 09. June 2009 - goFeminin.de , the leading women's portal in the German-language Internet, is expanding further. Through the launch of MyBeautyCase.de , goFeminin.de is extending its competence in the beauty segment with the provision of an independent product finder.

MyBeautyCase.de is an online cosmetic guide that helps users to find the right product for their personal needs among the multitude of cosmetic products available. The website also offers several articles, tips and tricks on Skin Care, Make-Up, Perfumes and Accessories. The beauty guide already encompasses more than 9,000 products from more than 200 brands and is being expanded daily. Every product description offers related articles and alternative product offerings. Extensive product information can moreover be supplemented by users adding their personal evaluations and comments.

MyBeautyCase.de was developed by the New Media International division of Axel Springer and will be integrated into the auFeminin group. Antje Kowalewski is responsible for the development and further expansion of the portal.