Business News
Printable Reports Record Performance in Q1 2009
Monday 01. June 2009 - Provider of Variable Data Publishing And Web-To-Print Solutions Continues Increased Sales and Profitability
Printable Technologies, Inc., a leading provider of software as a service (SaaS) Web-to-print and media personalization solutions, announced today that its fiscal performance during the first quarter of 2009 is the best in company history. Increased revenue and decreased costs have been recognized across all products highlighted by substantial gains in its FusionPro variable data publishing solutions.
Printable’s flagship VDP products, FusionPro Desktop and FusionPro Server, provided the bulk of new sales in Q1. FusionPro Desktop installations have topped 13,000 making it the most widely used VDP design tool in the industry. Newer solutions such as FusionPro Direct, the plug-and-play VDP Server, and FusionPro Links, the personal URL campaign tracking system, provided a tremendous influx of new business and revenue. Adoption rates for these products increased over 500% and 1300% respectively.
“We have been very fortunate to realize such a strong performance during this tumultuous economy,” said Coleman Kane, President and CEO of Printable Technologies. “Improvements in our product line and customer support, along with a refocused sales and marketing approach have paid off. With our most significant releases set to debut this summer, Printable is in a perfect position for continued growth in both customer volume and revenue.”
Printable has a history of aggressively challenging standard pricing models in the industry. Last February, Printable announced it was significantly reducing the price of its FusionPro Links personalized direct marketing and campaign tracking solution from $5,000 to $995 and eliminating any fee per URL created. Previous dramatic reductions occurred with FusionPro Direct, Printable’s plug-and-play VDP server solution, and FusionPro Desktop, a feature rich variable data publishing design tool. Each pricing change has resulted in significantly increased sales, revenue, and market share.