Business News
Passing of the torch at the helm of Edipresse Switzerland
Wednesday 27. May 2009 - On 1 June 2009, Serge Reymond, as planned, will take over from Théo Bouchat as CEO of Edipresse Switzerland.
After his studies in mathematics and economics, Serge Reymond has worked for Galenica (medical distribution) and Swatch (watchmaking). In 1997, he joined Naville and managed Naville-Détail (management of stores and newsstands), which he successfully modernised. From 2007 until the end of 2008, he was Chairman of the Naville Company.
Serge Reymond started with Edipresse in January 2009, and will now take over the helm and management of all of Edipresse Switzerlands activities and will report to Tibère Adler, CEO of Edipresse Group.
Edipresse Switzerlands General Management is composed of Serge Reymond (CEO), Eric Hoesli (Editorial), Philippe Gendret (Digital), Yvon Duboule (Finances and Services), Michel Berney (Printing Facilities – CIE) and has just been strengthened by the arrival of Jean-Paul Schwindt (Sales and Marketing).
A man of tremendous media experience on both the journalistic and commercial side, Théo Bouchat worked as a political journalist for the Tribune de Lausanne and at the Swiss Television (TSR) where he coproduced different shows. Appointed Editorial Director of LIllustré in 1979, ten years later he became Director of Ringier Romandie.
Hired in 1998 to head Edipresse Switzerlands publications, he became CEO in 2007. Théo Bouchat inspired and realized the Matins change to a tabloid format in 2001. He also oversaw the launch of Matin Bleu, the first free daily in French-speaking Switzerland at the end of 2005. Under his leadership, Edipresse Switzerlands publications have been clearly established in their respective markets, advertising has been strengthened, and the company has become a major provider of online news and services.
During his 11 year affiliation with Edipresse, Théo Bouchat has left his mark on the company and contributed to its development. Although he plans to retire, he will nonetheless remain available to Edipresse for various specific mandates.