Prepress
HP and Dara Torres Inspire “Moms for Simplicity”
Wednesday 27. May 2009 - Five-time Olympic swimmer, mom and businesswoman joins moms nationwide to share knowledge, learn tips and plan for summer
With summer around the corner, children will soon be trading homework for fun in the sun, which for todays moms means a new set of daily activities and often even busier family calendars to juggle.
To honor these multitasking moms, HP and Dara Torres launched “Moms for Simplicity,” a website, online essay contest and photo mosaic where moms can inspire and educate each other by sharing stories about how technology simplifies their lives.
“Todays moms have more demands than ever that fill our lives, and new technologies are helping to simplify our daily routines,” said Torres. “Whether Im paying bills and staying organized, catching up on TV shows and movies while on the road, or creating fun activities with my daughter, HP technology helps make my life easier so I can do the things that matter to me the most.”
In mid-June, Torres will choose three contest winners to receive a personalized HP technology makeover, the chance to meet Torres and see her swim in the U.S. Nationals in Indianapolis, and possibly the opportunity to see her compete at the FINA World Championships in Rome.
The contest, which runs through June 16, asks moms to upload a photo to an online photo mosaic and, in 200 words or less, tell HP and Torres how they use technology to simplify their busy lives – including digital scrapbooking, keeping in touch with friends, running a business from home, or managing a weekly schedule.
Participants will have their photo and story featured on the photo mosaic, and three will win HP products, including the HP Vivienne Tam edition notebook, HP Photosmart All-in-One printer and an HP TouchSmart PC. Additionally, winners will become “amateur mom reporters” at the U.S. Nationals, where they will see Torres compete and report their experiences on the “Moms for Simplicity” website through a series of video diaries.
“People are looking for easy ways to manage their lives while still being able to do it all, and HP is dedicated to helping them achieve this,” said Michael Mendenhall, senior vice president and chief marketing officer, HP. “We are excited to partner with Dara, who is an inspiration to so many people and uses technology to maximize every day of her busy schedule.”
According to Nielsen NetRatings, there are 32 million women in the United States who have children under 18 and get online (84 percent of moms online), which translates to about 40 percent of all women online in the United States today.(1)