Business News

arvato Rewards to Present Challenges of International Loyalty Programs at the Loyalty Expo in the U.S.

Monday 18. May 2009 - After a successful participation in 2008, rewards arvato services GmbH, the leading European provider of customized rewards management solutions, will once again be represented at the Loyalty Expo in the USA, where it will present how international loyalty programs can be successfully implemented. The Loyalty Expo is scheduled to take place from May 31 - June 2, 2009 in Hollywood, Florida.

“With this topic, we want to provide insight into how an international rewards portfolio can be designed and implemented, which opportunities and risks are associated with such a portfolio and what should be considered when designing and implementing an international customer loyalty program,” says Derk Moller, Managing Director of rewards arvato services. “Thanks to our many years of experience with international customers, such as Emirates Airlines for example, we understand the wants and needs of today’s international customers and how such wants and needs can be satisfied.”

Global customer loyalty programs are increasingly becoming the standard rather than the exception in the modern loyalty market. Today’s internet-savvy consumers show an active interest in how their favorite brands or service providers behave in the marketplace. In this manner, the consumers’ influence on the products and markets increases, thus also their influence on the loyalty market. Transnational or even global loyalty programs such as The Emirates High Street, which is represented in 62 countries, have been able to successfully establish themselves ohas shown that more than 80% of a rewards portfolio in such a global loyalty program can be designed to meet global wants and needs. However, 20 percent of the rewards still cater to the very country-specific liking of the consumers.