Offset Printing
Presstek White Paper Outlines the Changing Role of Print
Thursday 14. May 2009 - Industry experts explain how Presstek DI digital offset presses bridge the strategic production gap between offset and digital toner-based printing
Presstek, Inc., a leading manufacturer and marketer of digital offset printing solutions, today announced the availability of the white paper, How to Bridge the Strategic Production Gap between Offset and Digital Toner: Adjusting the Print Manufacturing Platform to Meet Todays Market Requirements. In advance of the PacPrint trade show, the white paper can be downloaded.
“As the role of print in the media mix continues to change, increased stress is placed on conventional print manufacturing platforms,” said Kathy McHugh, Pressteks Vice President and Chief Marketing Officer. “Copy counts in the 250 to 20,000 range represent the fastest growing segment of the commercial print industry, yet many print operations have difficulty cost-effectively manufacturing in this range. Presstek turned to industry experts Dr. Joe Webb and Cary Sherburne to explain the strategic gap many establishments face between digital toner-based and conventional offset production, as well as to explain how hybrid manufacturing platforms that include DI presses can bridge this strategic gap, paving the way for future success.”
Presstek 52DI and 34DI presses deliver environmentally friendly high quality, short run four-color offset printing, economical in runs as low as 250. Presstek DI presses, in their fourth generation, are the benchmark in the industry and are the bridge that spans the strategic gap between conventional offset and digital toner-based presses. According to InfoTrends research, the Presstek DI delivers a 50 percent cost savings on average per letter-size page when compared to a high-volume production color digital press and job profitability is 13 percent higher on a DI press when compared to a conventional offset press.
“Rather than purchase a new large press, a print business can often be better served by offloading work that is marginally profitable using conventional offset or digital toner-based technologies to a smaller press with the latest controls and automation,” said Dr. Joe Webb, Director of WhatTheyThinks Economics & Research Center. “In this way, each press is being used for the work for which it is best suited from a cost, profit and turnaround perspective.” Dr. Webb points out that there are times when a companys client base and client needs have changed to the extent that the capabilities on the existing shop floor no longer meet those needs. He recommends that rather than retaining equipment with makeready and other costs that impair profitability, it is often a better choice to divest of aged equipment and reinvent the business with new workflows and new equipment.