LFP - Large-Format-Printing
Fair-play BV Invests in First HP Scitex FB7500 Printer
Wednesday 13. May 2009 - Revolutionary technology opens new markets for Dutch wide format printer
HP announced today that Fair-play BV of Amsterdam, The Netherlands, has installed an HP Scitex FB7500 Printer for printing rigid substrates at speeds up to 500m²/hr (5380ft²/hr).
Established in 1979 by Ruud van Duist, as an exhibition stand builder, the company took a decision to move graphic production in house in 1998 when it installed its first roll-to-roll digital printer. Since 2003, when the company merged with Sketchline, owned by Mans Limburg, it has developed a strong point of purchase/point of sale (POS/POP) business and added other HP digital printers; including two HP Scitex FB6100 Printers and an HP Scitex XP2700 Printer for roll-to-roll production and the option for rigid substrate printing. The company’s new HP Scitex FB7500 Printer was installed in April and plans are already in place to maximise its capabilities.
“For us, staying focused in the wide format printing business has been one of the keys to our success,” said Pieter Oorthuizen of Fair-play. “All our HP Scitex printers use UV-curable ink, giving excellent colour and good wear resistance, ideal for in-store POP/POS displays, signage, and for exhibition graphics.”
Fair-play now employs thirteen people and carries out work for several high-profile customers in The Netherlands and Belgium. Customers include one of the countries largest garden centres as well as multinationals such as Philips and Adidas.
“We are very excited about our new HP Scitex FB7500 Printer with its unique X2 print head technology,” Oorthuizen continued. “As you can imagine, our customers have high print quality expectations, and we also must be able to meet short turn-around times to meet their marketing deadlines.”
The HP Scitex FB7500 Printer uses 312 X2 piezoelectric print heads deliver 20,000 dots per second through 39,936 nozzles, providing both excellent coverage and high definition with minimal graininess.
“With this additional capacity, we will be well placed to win jobs from large chain stores, helping them to migrate long runs from screen to digital production and enjoy the benefits of doing so,” Oorthuizen concluded. “We now have the quality, speed and flexibility to take on these larger jobs with confidence.”
François Martin, marketing director, Graphic Solutions Business, EMEA, HP said, “The HP Scitex FB7500 Printer is ideal for companies like Fair-play. It can enable them to compete in new markets while developing their own businesses as sign and display print service providers and participate in the digital revolution.”