Offset Printing
WESTPOINT ADDS NEW KOMORI TO PROVIDE A ONE-STOP SERVICE
Wednesday 15. April 2009 - Birmingham B2 printer Westpoint Print has upgraded its facilities by replacing an aging five-colour press with a new five-colour Komori Lithrone S29. The company aims to deliver a one-stop service to both end users and print brokers.
“The new Komori Lithrone is a dynamic piece of kit,” says managing director Javed Sarwar. “The files come in and we send them directly to the press without any human intervention whatsoever, and every print comes off the press perfectly every time.”
The company produces a varied range of print including brochures, catalogues, folders, leaflets and stationery. Javed says that if you give the customer what he wants, with impeccable service, that initial business will grow and develop. Indeed this is what he has experienced in his relationship with Komori. “They really look after us,” he says. “Because we can rely on them for support, it gives us more confidence with our own customers.”
The major advantages of the Lithrone S29 are high print quality, high reproducibility, superior inking and distribution, and colour brilliance along with high productivity. In addition to short makeready, the Lithrone S29 offers a high-speed (12,000sph) initial printing function, a maximum printing speed of 16,000sph and a high speed pre-inking system. An optimised roller configuration maintains an optimum ink and water balance, ensuring high print quality.
When specifying the new press, CIP3 capability and super fast makeready were very important to Javed. “It is a changing marketplace where customers expect jobs to be completed in two or three days instead of the five to seven days they were happy with a couple of years ago. We needed to respond and the new Komori press has improved productivity by at least 50%. The press is certainly a selling tool and the impact on the business was immediate. We are able to take on more work, with shorter runs and meet short deadlines very effectively.”
Westpoint provides its customers with all the print services they require at the most competitive rates, and are more than happy with the role Komori has played in this. “The equipment is great and the press is all-singing and all-dancing,” says Javed. “Our customers have the confidence that their jobs will always be of the highest quality.”
Javed is entrepreneurial and constantly looking at how he can maximise service to his customers. Following the Komori investment he intends to expand Westpoint’s print services with digital and large format technology and website services. “We are here to deliver whatever our customer wants and there is a growing need for these products.
“Building an ongoing and long lasting relationship is beneficial to all,” says Komori UK sales manager (north) Steve Turner. “The printer knows he will get excellent customer service, the engineers will be prompt and spare parts readily available, and his customers will also reap the benefits of that.”
Westpoint Print is part of the family-owned Giro Food Group, headed up by Javed Sarwar. The company is both a print and publishing firm, producing the Gazette Series of local magazines and Masala, an Asian food and restaurant publication.