Business News
Open Text Acquires Vizible Corporation
Thursday 09. April 2009 - Adds Vizible's Powerful Rich Media Publishing, Content Syndication and Analytics Tools to its Digital Media Capabilities in the Open Text ECM Suite
Open Text(TM) (NASDAQ: OTEX)(NASDAQ:TSX:)(NASDAQ:OTC), a global leader in Enterprise Content Management (ECM), announced today that it has acquired Toronto-based Vizible Corporation, a privately held maker of award-winning digital media interface solutions delivered via an innovative publishing platform that enables cutting-edge syndication and analytics. The addition of Vizible expands Open Text’s fast growing set of Digital Media solutions, which helps companies manage rich-media content such as video, audio, graphics and photography.
Vizible’s solutions will give Open Text a strong set of digital media solutions that fit today’s social media applications, providing unique capabilities to marketers and advertisers, as well as media and entertainment organizations looking for new ways to extend the value of their intellectual property in a social media world.
“Social media is driving demand for richer online experiences, including video and more engaging visual elements — there’s greater demand for content owners to deliver these in order to set themselves apart,” said Scott Bowen, President of Open Text’s Digital Media Group. “Our acquisition of Vizible adds powerful tools and digital media expertise to the Open Text ECM Suite, and will play a central role in the development of new, innovative digital and social media solutions.”
Vizible’s solutions provide the ability to create a rich, 3-D navigation experience for traditional media, and the ability to deliver content across a range of display devices. The presentation of content is driven by rules that users can personalize so that each viewer’s experience can be different. Vizible’s solutions tie well with the ever changing world of multi-platform content consumption across the web — via cell phones, PDAs, and Web browsers – and the need to provide a consistently superior experience to viewers no matter where or how they’re accessing content.
The Vizible solution also allows customers to easily syndicate their rich media content to consumers, business customers or supply chain partners using an open-standards platform. Using Vizible, for example, a company can create rich media widgets that can deliver videos, photos or other branded content. Companies can use the solution to offer easily embeddable, branded rich media content on a wide range of sites, from partner or retailer sites, to Facebook, to blogs. As customers syndicate their content, they are also able to maintain control and leverage an inherent set of analytic capabilities Vizible offers in its solutions.
“At Vizible we worked to give customers the best of both worlds: the ability to create and easily offer rich visual experiences for their audiences, while retaining control and providing quality usage data,” said Anthony Gallo, former Founder and Chief Technology Officer of Vizible, who will join Open Text as Vice President of Digital Media Experiences. “We’re excited about the opportunities afforded at Open Text, where we will be able to build on the work we’ve done and integrate our solutions to complement the broader portfolio of Open Text digital media, social media and ECM offerings.”
As part of the acquisition, Open Text will add the Vizible team to the company’s Digital Media Group. Vizible employees will remain in the Toronto area at Open Text’s Richmond Hill, Ontario office.
Open Text is a leader in enterprise Digital Asset Management (DAM) solutions, offered as part of the Open Text ECM Suite. The solutions bring a depth of experience around rich media workflows and capabilities. Open Text’s award-winning and proven DAM solutions are the choice of leading companies around the world, including BBC, Walmart, Time, Discovery Communications, Paramount, HBO and many more