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Yellow Pages Group Launches Mobile Search Applications for BlackBerry and iPhoneTM

Tuesday 07. April 2009 - Yellow Pages Group (YPG) (TSX:YLO.UN), Canada's leader in local commercial search, has launched the YellowPages.caTM local search application to provide consumers with a user-friendly tool to easily search for local businesses and people using a BlackBerry smartphone or Apple iPhone.

“Consumers are increasingly looking for relevant and useful local business information or residential phone numbers from their mobile devices when they are on-the-go,” said Jean-Pascal Lion, Vice President – Marketing, Yellow Pages Group. “The application puts the power of our network in the hands of every BlackBerry and iPhone user and gives our advertisers access to a significant number of potential customers.”

The YellowPages.caTM application includes the following features:

– Business, Person and Reverse phone number look-up

– Save to your favourites (My Favs) and/or address book

– Share listing results with others via email/sms

– Local proximity-based search using GPS & Maps (for devices which this is enabled)

– Direct connect to Voice Search (no charge usage)

“Mobile users have demonstrated their clear excitement for our new application,” explained Lion. “In the first 48-hours since going live with BlackBerry and iPhone, we have seen a significant increase in mobile traffic to YellowPages.ca at a rate more than 30-times our regular daily mobile searches.”