Packaging
Rexam closure technology showcased in prestige spirits market
Wednesday 01. April 2009 - New closure for Remy Martins 1898 Coupe Fine Champagne cognac demonstrates advanced technical capability, one-stop sourcing efficiency and creativity
Remy Martin, accelerating plans to promote premium spirit offerings in dynamic new markets, selected Rexam to create the closure for its deluxe 1898 Coupe Fine Champagne cognac. The emptied center of the carafe draws inspiration from the Asiatic symbol of influence while its shape is European.
The companys ongoing technical mastery, which translates to customer satisfaction, is evidenced by the reproduction of the highly detailed centaur image — accomplished with three-shot tampo printing, rather than the five-shot process typically used for such an assignment.
Known for work on behalf of customers in the prestige personal care market, Rexam closures elegantly convey a brands essence and design aesthetic. Recent examples of the companys closure craftsmanship include work for Selective Beauty, for the new fragrance from John Galliano, and for the iconic design house, Pucci, for its 60th anniversary fragrance, Vivara.
“Today, brand owners in a wide range of prestige market segments realize that upgraded packaging is vital to the success of consumer products,” said Elisabeth Benoit, Closures Sales Director, Rexam Personal Care. “A superior closure can help elevate the premium consumer product to an art form. Our customers, from a variety of prestige categories, come to us with their most difficult assignments, confident that we will translate these design dreams into reality.”
In the case of the new limited production Remy cognac, sold exclusively in China, Rexams skill with injection molding, printing and metallization and other advanced decoration techniques helped create a closure that befits a bottle of cognac that retails for more than 300. This steel-weighted, one-piece overcap was crafted with a polypropylene overmolding, UV gold metallization, three-shot – rather than the typical five-shot — tampo printing and virtually invisible seams.
It was important to convey the sense of exclusivity that comes with the purchase of this bottle,” said Gilles Gerland, Remy Martin Development Manager. “The artful rendering, in depth, of the detailed centaur image, the color printing, the heft and feel of the closure all contribute to the further building of our customers brand.”
Added Benoit, “As with the Galliano fragrance, we faced a significant challenge. Our creativity, one-stop sourcing and technical capability – in terms of both manufacturing expertise and field support — were vital to the success of this launch.”