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X-Rite ColorChecker Line Showcases Standards-setting, Accurate True Color Balance At PMA09
Friday 27. March 2009 - X-Rite ColorChecker Line Showcases Standards-setting, Accurate True Color Balance At PMA09
Photography Industry’s Most Recognized Visual Standard” – On View In Technology Suite X-124
X-Rite, Incorporated the world leader in color management and measurement technologies (www.xrite.com), showcases its Color Checker family of color management solutions for photographers to check true color balance in films, lights, filters, and paper with ease, at the PMA 09 International Convention & Tradeshow at the Las Vegas Convention Center, South Hall, Las Vegas, March 3-5, 2009.
Fast And Easy Color Balancing, Anytime, Anywhere, On Display In Technology Suite X-124
The ColorChecker Chart from X-Rite is an array of 24 scientifically prepared colored squares in a wide range of colors -reflecting light in the same way natural world equivalents such as human skin, foliage, and blue sky do – a unique feature that ensures color matching of natural objects under any illumination and with any color reproduction process.
Other ColorChecker Innovations At PMA09
X-Rite offers photographers a choice among several reference cards that are scientifically engineered to provide precise uniform surfaces that are spectrally neutral (i.e., reflect equal amounts of red, blue and green) under all types of light conditions – natural, fluorescent or studio. Attendees should be sure to ask about:
The X-Rite ColorChecker Three-Step Gray Scale Card – a full-sized version of the white, 18% gray and black reference square used in the standard 24-patch X-Rite ColorChecker for quick set up of the proper studio lighting ratio between main and fill lights. Ideal to evaluate and ensure correct exposures. Within post-processing software, it can be used to correct color casts by using the white and gray patches to assign white balance
The X-Rite ColorChecker Mini Gray Balance Card – a pocket-sized version of the 18% gray reference square used in the standard 24-patch X-Rite ColorChecker.
The X-Rite ColorChecker White Balance Card – a full size version of the white reference square used in the standard 24-patch X-Rite ColorChecker.
The X-Rite Color Checker Mini White Balance Card – a pocket-sized version of the white reference square used in the standard 24-patch X-Rite ColorChecker.
For The X-Rite ColorChecker Brochure:
http://www.xrite.com/documents/literature/gmb/en/100_ColorChecker_brochure_en.pdf
As the photo imaging industry blossoms into a billion dollar industry worldwide, the need for accurate, easy to use solutions that ensure color excellence increases. All X-Rite ColorChecker products on view at this year’s show were designed to meet these needs, with a family designed for exceptional color control.