Business News

Protec modernizes its corporate image and makes its trading name the same as its domain name

Friday 27. March 2009 - • The company’s name has been changed to Protecmedia for all territories

Protec has decided to modernize its corporate image, and to this end it has modified its logo and changed the company’s trading name to Protecmedia for all territories, making it the same as the company’s domain name.

As regards the logo, this has been simplified by using forms that have notably softened the contours of all the letters. In addition, the “wings” that wrapped around the logo have also disappeared, once again with a view to simplification.

The changes have also affected the colours. The new logo continues to be in green, the colour traditionally identified with the company. The word ‘Protec’ is in this colour. Blue was chosen for the background to give harmony and balance to the design. The word ‘media’ represents the business sector – the mass media – in which the company has long experience.

To replace the eliminated ‘wings’, a pictogram in the form of waves has been introduced, as a metaphor for communication waves. This pictogram reflects the idea of integration that many companies in the sector are currently trying to achieve so that they can continue competing in an increasingly global market.

As for the name, the decision was taken to have just one trading name. Until now, the company was called ‘Protec’ everywhere except the United States, where it was called Protecmedia (which is also its Internet domain name). From now on, Protecmedia will be the company’s only trading name, reflecting the continuation of a single approach for all areas.