Business News
Presstek to Expand Reach in Eastern European Region with Appointment of Rudolf Rehberg as Sales Manager
Monday 16. March 2009 - Presstek, Inc., a leading manufacturer and marketer of digital offset printing solutions, has continued its European expansion with the appointment of Rudolf Rehberg as Sales Manager for the Eastern European Region.
Mr. Rehberg will be responsible for managing Pressteks indirect sales channels and for building new sales channels and partnerships, as well as to growing the Presstek client base, while providing support to existing customers and partners in the entire Eastern European region.
Mr. Rehberg has more than 30 years experience in the graphic arts industry. Prior to joining Presstek, he was Export Manager at Polychrome Graphics, and then became Business Manager for Eastern Europe and the Middle East. It was in these roles that he gained his invaluable experience in the Eastern European market.
“Presstek has an excellent reputation for providing solutions that help streamline the printing process,” says Rehberg. “From a printers point of view, the more steps that can be removed from the process, the lower the costs, the higher the productivity and margins.”
Rehberg has already identified new revenue opportunities for Presstek. “Since 2001, the fastest growing markets in the world in terms of average dollar growth have been Russia, Turkey and other Eastern European markets, according to the PRMIR World Wide Market for Print Report. There is a pent up demand for the latest in print production methods. For instance, the adoption of CtP platemaking has grown at an extraordinary rate. Eastern Europe is now more than ready to embrace technologies, such as chemistry-free CtP and digital offset solutions – areas in which Presstek is very strong. We have the ideal product portfolio to provide customers in the region with eco-friendly solutions that deliver the highest quality.”
Guy Sasson, Presstek President Europe, Africa and Middle East Region, comments: “Were delighted that Rudi has joined us. Eastern Europe is a rapidly evolving market and it gives us great confidence knowing we have someone as experienced as Rudi spearheading the operation. His knowledge and expertise will be of enormous benefit to our customers and partners in the region, and hell also be perfectly placed to identify new business opportunities for the company.”