Inkjet & Digital Printing

Printing Industries of America Releases Study, Digital Printing and Survivability in the U.S. Postal System

Thursday 19. February 2009 - How well do digitally-produced postcards -- created using Canon, HP, Kodak, Océ and Xerox solutions -- survive as they travel through the USPS?

Printing Industries of America today announces that is has posted the full version of its recent Digital Printing Council research study, “Digital Printing and Survivability in the U.S. Postal System”.

The study, conducted in July and August of 2008 and exclusively available to Printing Industries’ Digital Printing Council members upon release, is now available as a viewable download for anyone to access. 
Conducted by Joe Marin, Sr. Analyst, Digital Technologies for Printing Industries of America, the study shows how well a digitally-produced postcard would survive throughout a variety of mailing locations and distances in the United States Postal System. The study also reveals how the same postcard produced using lithography would fair, and where most marking on the surface of the postcard tends to occur. Results show that both the press used, as well as the postal center through which the piece was processed, significantly affected the amount of scuffing.
 
Participating manufacturers included Canon, HP, Kodak, Océ, and Xerox.
“Demand has proven that there’s tremendous interest in information on how direct mail produced using digital printing technologies performs in USPS postal conditions. We’re happy to be able to make this useful data available,” says Julie Shaffer, Vice President, Digital Technologies.