Inkjet & Digital Printing
Océ Hosts Print Professionals at First in Series of Innovation VIP Events at Océ Customer Experience Center
Friday 13. February 2009 - Attendees learn firsthand how to turn digital innovation into business
Océ, an international leader in digital document management and delivery, recently hosted the first Océ Innovation VIP Event at the Océ Customer Experience Center in Boca Raton, FL.
Océ executives, industry experts and a cross section of print professionals spent a full day exploring the positive impact of digital innovation on their businesses. The event is the first in a series to be hosted by Océ North America at the new Customer Experience Center in Boca Raton, Fl. The Océ Customer Experience Center, a world-class, eighteen thousand square foot facility, showed attendees digital innovation in action across the full breadth of Océ products.
The audience included professionals responsible for corporate transactional, graphic arts, and office print environments, as well as those with interests in wide format display graphics and technical documentation. James Martin, Plant Manager for Envision Digital Print, found the sessions and networking productive in many ways. “I liked the interaction of it, and I have to give Océ a lot of credit. Océ has always treated their customers exceptionally well and has stood out in that regard. From networking with other attendees, I know they felt the same way. We were getting personalized attention from the entire Océ staff. With hands-on time in the demo center on the equipment and talking to experts who know understand the technology and my business needs, it was an excellent investment of my time. Océ helped answer questions that were huge to my business.”
The educational sessions focused on trends that are reshaping document requirements, such as workflow, digital color, environmental sustainability, TransPromo communications, and security. Thought leaders presented sessions designed to help companies better understand how innovation can position them for success in all kinds of economic conditions.
TransPromo: A Process, Not a One-Time Solution
Drawing on her extensive background in creating relevant, personalized communications, analyst-at-large Elizabeth Gooding led a comprehensive look at cost savings and revenue opportunities made possible with Transpromo communications.
“TransPromo is a process, not a one time solution,” she declared. “Over time, it can maximize long-term customer value, reach new customers through existing customers, and reduce service costs.” Gooding is president of Insight Forums, an organization bringing business and technical professionals together for social networking and education designed to improve communications.
“It was a great networking event with a lot of information sharing,” said Gooding. “People are hungry for information on how to improve their operations. These attendees werent focused on feeds and speeds, but on the services and support necessary to get the most out of their investment. Everyone at the event clearly benefited from the information exchange.”
Green Is Good Business
Michelle Sheldon, president of Eco Promotional Products, explored how to transform sustainability into a competitive advantage. She pointed out, “If product, performance, price and place are right for you, then environmental and social responsibility will be a differentiator to build business.”
Sheldon commented, “Océ again demonstrated it is not just a supplier, but a true partner with its customers, working toward the common goals associated with sustainability. I came away from the event feeling the attendees were grateful that Océ understands and addresses their business needs, especially with regard to their interests in sustainability.”
Tough Decisions for Tough Times: Biggest Risk Is Doing Nothing
Charlie Corr, chief strategist for on-line print service provider Mimeo.com, focused on “Decision Making in a Challenging Economy.” His session looked at how to make strategic investments that improve business processes and how digital innovation plays a role in that effort.
Corr stated, “Cost and process improvement opportunities must be addressed. Real savings are realized by reengineering business processes and leveraging changes in technology. The largest risk is to do nothing. Most organizations are ill prepared to institute effective change. Organizations need an advocate to address these issues effectively.”
“Companies need every advantage to survive and thrive today, and we believe innovation can make a difference in positioning for future growth,” said Joseph Skrzypczak, President and CEO, Océ North America. “The value of innovation is in how it can move a business forward in new ways and help it become more competitive. This is an area where we can deliver value to our customers and help them succeed, both through our technology and through educational events like this series of VIP Innovation Events.”