Inkjet & Digital Printing

KEP Expands into Variable Data Printing with HP Indigo Technology

Tuesday 27. January 2009 - HP today announced that KEP Print Group Limited's new HP Indigo press 5500 has enabled the UK business to expand its services for new and existing customers.

The KEP Print Group of businesses, based in Tamworth, was founded in 1979, as a silkscreen printer, and has developed its services to include large format, litho and digital printing. Since installing its new HP Indigo press, the company has expanded to offer a range of digital services including variable data printing for retail and high street print buyers.

“The HP Indigo press 5500 was a strategic addition to our portfolio of equipment,” said Mark Plowman, managing director and founder, KEP Print Group Limited. “We knew there was ample demand to keep the press busy – we’d quoted for several jobs that were just too expensive to print on a litho press. The HP Indigo press provides the offset print quality our customers expect, but cost-effectively with huge plate and makeready savings. With the credit crunch looming, the new press provides a great cost saving opportunity for our customers.”

The newly installed five-colour press has already helped KEP to secure a new contract printing promotional material for a retail chain with over 1700 outlets. The HP Indigo press 5500 maximises productivity, with its ability to print over 2 million colour pages per month. Via multi feeders and stackers the press delivers continuous printing and seamless switching between jobs – perfectly suited to the short-run and customisation requirements of the new contract.

“As a business we have always adapted to suit the market,” said Plowman. “We realised we were missing a trick in terms of variable data printing, so we looked to HP as a market leading supplier to fill the gap. The new HP Indigo press 5500 allows our customers to print exactly what they want, when they want – which is exactly the level of service we always aim to provide.”